Region Manager, Cannabis

Toronto, ON

We are The Boston Beer Company. We brew the best beer. We hire the best people.

In May 2021, The Boston Beer Company announced that it has established a subsidiary, BBCCC, Inc., to serve as a dedicated research and innovation hub in Canada focused on non-alcoholic cannabis beverages. Boston Beer, the maker of recognized beverage alcohol brands such as Samuel Adams, Truly Hard Seltzer, Angry Orchard, Twisted Tea, and Dogfish Head hopes to continue its industry-leading track record of innovation in this emerging space.

We are always eager to find competitive, motivated, hardworking people who love beer and want to join our team. We work hard and we play hard. Think you have what it takes?

We are currently hiring a Region Manager, Cannabis reporting to the Director, Head of Cannabis, BBCCC, located in Toronto, Canada.

What You'll Do: The Region Manager, Cannabis (RM) is responsible for delivering BCCC’s sales volume and market goals through the internal BBCCC team, distributors, and the area’s account base in accordance with direction from the Director, Head of Cannabis. The Rm collaborates with the distributor on creating and executing a multi-market strategy for all BBCCC products, is accountable for increasing the availability and visibility of the BBCCC portfolio in his/her area, and works closely with the distributor to drive National programs to the account level. The RM must deliver the annual plans by channel and is also indirectly responsible for aiding in the overall growth of the cannabis beverage category. The RM must accomplish these goals while adhering to and authoring BBC’s selling process in the cannabis category.

Essential Responsibilities:

Canadian Commercial Execution:

Sales Targets: Responsible for quarterly sales by region
Align on forecast with distributors
Set, monitor, and deliver distribution targets
Set, monitor, and deliver velocity targets

Distributor Management & Planning: Must be able to timely and successfully organize and deliver, with direction from the Head of Cannabis:

Strategic and tactical plans in coordination with distributor to include: annual volume goals, distribution goals, visibility, and program goals by distributor
Budgeting forecasts by market and channel
Pricing strategies by package in accordance with BBC initiatives and market knowledge

Market Management and Development (Hunting): Seeks and maintains new business by:

Managing key accounts through increased distribution and programming while building and maintaining professional business relationships to include: ownership, management, budtender
Identifying and prioritizing opportunities for incremental volume at the region level
Developing strategies to close identified opportunities in conjunction with the region’s management team and distributors
Willingness to challenge the status quo at BBC/BBCCC and with our distributors and retailers
Pioneer BBCCC’s on-premise strategy

Merchandising: Supports brands in conjunction with the distributor and BBC team:

Supervise POS programs at retail and on-premise to standard in coordination with brand team
Execute BBCCC’s freshness standards

Training Development: Develops the BBCCC cannabis sales playbook:

Coordinate with BBC/BBCCC training teams best practices for the above, allowing for a scalable knowledge transfer for future markets
Facilitate training to new commercial hires

Budget Management: Must stay within all allocated budgets

Manage area’s trade budgets
Manage personal and team’s T&E budgets

What We're Looking For:

Required Experience

2+ years in cannabis category management experience, 5+ years of beverage category management experience
4 year bachelors degree
Physical requirements: Must be able to lift one case of beer.
25-30% travel to attend retail and distributors’ meetings, as well as BBCCC/BBC
Knowledge: Must be current and fluent in:
Experienced and knowledgeable in:
Brand styles, brand priorities, national programs, and brand strategy
Romancing all products to include style, ingredients, and pairings
Beverage and cannabis industry trends and current market trends
Market and competitors to include: distribution and volume trends, market share, distributor network, supplier network
Analyzing sales data and trends to include: sales trends, opportunity gaps, customers, competitive activities, and BBC/distributor activities that affect the market

Desired Experience

Adult alcohol industry experience strongly preferred, cannabis beverage experience strongly preferred

BBCCC Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Applicants who wish to request an accommodation in the job application process can contact jobs@bostonbeer.com for assistance.