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Public Relations Manager

Irvine, CA

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.


Responsibilities:

The PR Manager is responsible for developing and implementing a communication strategy for Razer in the Americas. Reporting to the regional PR Lead, and supporting the global PR team, this position leads communication and PR activity for a leading business unit within the company including award-winning mice, headsets, and keyboards.


Duties and responsibilities:

  • Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
  • Present strategy to internal stakeholders including c-suite level executives, global PR, and business unit leads.
  • Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results. 
  • Direct PR agencies and other external PR resources.
  • Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
  • Develop solid relationships with core tech media and influencers.
  • Represent the company as a spokesperson for the media.
  • Establish strategic media relations plans for new product launches and hero products.
  • Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
  • Implement the organization's public relations strategies, policies, and procedures.
  • Staff events and develop winning presentations in tandem with Product Evangelists.
  • Maintain a current database of media contacts and foster relationships.
  • Coordinate public relations activities with promotional, events, and sales activities.
  • Develop media target lists that align with stated product and corporate goals.
  • Corporate PR support as needed.
  • Manage the media targets and the distribution of product samples.
  • Other duties as assigned.


Pre-Requisites :

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 5+ years of experience in a similar role
  • Excellent technical communication skills both verbal and written
  • Must possess the ability to adapt to new market conditions and/or corporate goals.
  • Able to develop creative campaigns with clearly stated objectives and target results.
  • Possess a passion for technology and gaming.
  • Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
  • Highly organized individual with an obsessive focus on follow-through and task completion.
  • Execute Business Unit strategies and gain internal consensus on new strategies and tactics
  • Strong administrative, organization, and communication skills.


Education/Experience:

Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.


Travel Requirements:

Travel as needed – approximately 20% of the time.


Salary Ranges (per annum):

$97,783.00 - $162,972.00


Disclaimer: Exact compensation may vary based on skills, experience, and location.


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