Public Relations Director

Wilton, CT

The Public Relations (PR) Director will design and implement marketing strategies that cultivate our relationships with media, engage our target audience and boost our brand awareness while aligning with our strategic brand direction.

How You'll Contribute:

  • Lead the global public relations strategy and implementation for the Cannondale brand, ensuring that communications are aligned with strategic brand direction.
  • Lead global influencer strategy, identification and management.
  • Focuses on global consumer brand PR, global endemic and non-endemic brand PR, global sports marketing communications and the global social media strategy for each brand.
  • In partnership with the regional execution teams, develops and implements the following:
  • Global sports marketing communications strategy
  • Global social media strategy
  • Global Public Relations Strategy
  • Navigate a matrixed organization
  • Prepares plans & monitors and measures progress and budget guidelines.
  • Manages the global PR budget and global PR agency relationship(s)
  •  Acts as lead brand spokesperson, maintaining relationships with key endemic and non-endemic members of the press.
  • Manages processes and policies to ensure global coordination and integration of endemic and consumer PR, including media training, media tracking and reporting and setting KPIs and benchmarks.
  • Highly involved in new product launches, working with product development, marketing and senior management to ensure the most effective strategies possible are used and that products are exhibited in line with corporate strategy and brand direction.
  • Creates a crisis management plan and flow chart.
  • Identifies and informs management of vulnerabilities in strategies and corporate approach that could be portrayed negatively in the media. Suggests mitigation plans.
  • Develops ongoing relationships with allied organizations.
  • Maintains confidentiality of sensitive and privileged information at all times.
  • Develops complete understanding of product and markets served.
  • Travels as needed to marketing/PR-related events.
  • Follow internal controls and company policies as set by company and job function.
  • Contribute to the success of company by leading or assisting with other projects and tasks as assigned
  • Travel – domestic and/or international

What You Bring to the Table:

  • Bachelor’s degree in Public Relations, Communications, Journalism or related field.
  • 10+ years’ experience in a consumer product PR/media relations management role to include product marketing experience
  • Skilled at storytelling and possess clarity in expression
  • Outstanding written and verbal communication skills
  • Proficiency in Office 365
  • High degree of professionalism and diplomacy in relations with outside media contacts and internal departments
  • Must be enthusiastic with a high sense of urgency
  • Strong people skills
  • Comfort level with senior executives
  • Must be action-oriented in order to set and meet targets, deadlines, and goals
  • Experience preparing PR plans and strategy
  • High commitment and orientation to teamwork
  • Excellent decision-making skills required regarding media placement and utilization
  • Experience in the bicycle and/or sporting goods industry a huge plus

Some of our Great Benefits:

  • Comprehensive Medical/Prescription/Dental/Vision plans
  • Hybrid work environment
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Incentive Program
  • Volunteer Time Off
  • Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
  • Great discounts on company products
  • Employee Wellness Program
  • EAP benefit
  • Parental Leave program
  • Access to group home and auto insurance
  • A mix of casual yet professional culture


Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws.  We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.

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