Position Objective:
- To advance animal rights by generating media coverage of PETA's campaigns
- To coordinate outreach and correspondence with media representatives
Primary Responsibilities and Duties:
- Prepare and service news releases and generate media coverage for PETA campaigns
- Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
- Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
- Represent the organization to the media
- Keep informed about PETA's work and media coverage
- Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
- Perform any other duties assigned by the supervisor
Requirements
- Degree in a related field or equivalent experience working in a professional environment
- Minimum of two years of professional working experience in public relations or the media industry
- Willingness and ability to be on call and service rush news releases during weekend and evening hours
- Demonstrated thorough knowledge of animal rights issues and campaigns
- Proven ability to deal with a variety of people in a professional manner
- Demonstrated ability to work on multiple projects simultaneously
- Proven ability to take initiative and follow through
- Demonstrated ability to make sound judgments and work independently
- Proven exceptional written and verbal communication skills
- Proven excellent organizational skills
- Proven ability to work well under pressure and meet tight deadlines
- Demonstrated ability to think strategically and creatively to achieve objectives
- Professional appearance and adherence to a healthy vegan lifestyle
- Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
- Commitment to the objectives of the organization
The salary range for this position is $50,003.00 - $67,724.80 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.