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Public Relations Coordinator


Position Objective:

  • To advance animal rights by generating media coverage of PETA's campaigns 
  • To coordinate outreach and correspondence with media representatives

Primary Responsibilities and Duties:

  • Prepare and service news releases and generate media coverage for PETA campaigns 
  • Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts 
  • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns 
  • Represent the organization to the media
  • Keep informed about PETA's work and media coverage
  • Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
  • Perform any other duties assigned by the supervisor


  • Degree in a related field or equivalent experience working in a professional environment
  • Minimum of two years of professional working experience in public relations or the media industry 
  • Willingness and ability to be on call and service rush news releases during weekend and evening hours
  • Demonstrated thorough knowledge of animal rights issues and campaigns
  • Proven ability to deal with a variety of people in a professional manner
  • Demonstrated ability to work on multiple projects simultaneously
  • Proven ability to take initiative and follow through 
  • Demonstrated ability to make sound judgments and work independently
  • Proven exceptional written and verbal communication skills
  • Proven excellent organizational skills
  • Proven ability to work well under pressure and meet tight deadlines
  • Demonstrated ability to think strategically and creatively to achieve objectives 
  • Professional appearance and adherence to a healthy vegan lifestyle 
  • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
  • Commitment to the objectives of the organization

The salary range for this position is $50,003.00 - $67,724.80 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

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