Programmatic Media Trader
Cincinnati, OH
Lead all executional details of digital media campaigns across programmatic platforms, including but not limited to:
- Audience Creation
- Tagging & Trafficking Creative Assets
- Campaign set up in line with media strategy
- Ownership and implementation of quality assurance standards for the digital media trading team
- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts based on strong consumer and business understanding.
- Plan and successfully manage to channel budgets.
- Tracking performance & reporting of media advertisements
Collaborate with the broader in-house Media team to build capability and/or make strategic shift recommendations within platforms
We are looking for driven individuals with a bias for action who:
- Are data-driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.
- Have agility, curiosity & bias for action: We are a fast-paced and in continuous learning mode as the market changes and new platforms/ways of working emerge so being a driven self-starter yet also having the flexibility to adapt to changing conditions is key.
- Make creative connections: Our team is pushing beyond the accepted ideas and boundaries to frame new ways of working and winning.
- Have strong collaboration and communication skills (verbal and written) to enable strong and efficient progress within the core in-house team, to leverage partners effectively and to ensure client facing interactions are productive, clear and efficient.
- Have strong operational discipline as ensuring timeliness of deliverables, management of ever-changing budgets and tactical planning shifts are common and core to the work.
Qualifications
Required Qualifications
- 1+ years experience in hands on media buying platforms (programmatic, social media, Google)
- Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
Preferred Qualifications
- 3+ Years experience in hands on media buying platforms (programmatic, social media, Google)
- Foundational SEM knowledge