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Product Marketing Manager

Indianapolis, IN

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.


A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche. 


Roche Molecular, one of four customer-focused areas of Roche Diagnostics Solutions, develops, manufactures and supplies a wide array of innovative molecular diagnostic products, tests, platforms and technologies used to identify and quantify DNA and RNA from different organisms.


CustomBiotech provides reagents, instruments and services to Pharma/Biotech and CRO/CMO market place. The Marketing Manager CustomBiotech position will lead the strategic development and annual operating plan for this portfolio of products and directs content marketing and analytical activities for CB portfolio of products. In addition, the position will also be responsible for the maintenance of Pharma Quality Control portfolio of products.

  • Responsible for the assigned product lines directly or indirectly, including forecasting, pricing, back-order management, launch management, and participating in trade showss and customer meetings.
  • Build knowledge of the product offerings and partner with the sales and logistic teams to support product sales and availability.
  • Conduct market research to identify market gaps, evaluate competitor products, and gain insights into customer needs and preferences.
  • Work with internal teams and external partners to develop a comprehensive plan for demand generation, market penetration strategies, and more.
  • Tracking product sales and revenue and using this data to evaluate the effectiveness of their marketing and sales strategies and make adjustments as needed
  • Develop a comprehensive lead management system that encompasses lead generation, nurturing, and transfer.
  • Partner with the marketing managers to analyze the performance of marketing campaigns, build analytics and campaign ROI, and recommend solutions to improve it.


Who You Are:

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5 years of marketing, business, sales or related business experience


Preferred Qualifications:

  • BS in Biology/Biochemistry/Molecular Biology or Biology knowledge
  • Data Analytics experience 


Relocation benefits are not available for this posting


Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.


As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives. 


Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.


If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

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