Product Marketing Lead

Remote

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work

Shop is looking for Product Marketing Leads to drive marketing efforts for our comprehensive suite of Shop products, including the Shop mobile app (iOS & Android), website (browser-based shopping), and merchant-facing features (ex. Shop Channel, Shop Storefronts). Shop’s network of features also includes Shop Pay, Shop Pay Installments, Sign in with Shop, Shop Cash, and more.

To be successful in a Lead PMM role with this team, you must deeply understand our target audience’s everyday challenges and effectively communicate how Shop products and features solve those problems. This work involves closely collaborating with Product and UX teams to craft compelling product narratives, executing impactful go-to-market campaigns for new features, and developing strong marketing and sales enablement assets.

Our ideal candidate is a strategic thinker, a master storyteller, and a data-driven marketer who thrives in an agile, fast-paced environment and excels in executing detailed marketing plans with precision.

You'll be hands-on developing and implementing marketing plans that align with Shop's goals, identifying opportunities for new marketing programs, and partnering closely with product owners, marketing content designers, and writers to shape effective marketing content.

Additionally, you will analyze data for planning and forecasting, and train sales teams on our diverse product portfolio. Acting as a liaison between our products and various audiences—including merchant customers, online shoppers, sales teams, and prospects—you will conduct market research, create buyer personas, and collaborate with the marketing team to develop materials that highlight the benefits of the Shop and its features.

Please note: this is a lead-level Individual Contributor (IC) position, and will not include people management responsibilities.

Responsibilities

Partner Cross-Functionally: Partner with Product, UX, and other Marketing teams to translate our product strategy into powerful buyer-facing and merchant-facing narratives. Ensure all product-related comms are clear, compelling and communicate our value propositions in a way that appeals to our end users
Voice of the User: Be the voice of the user. Mine internal data for insights (e.g. Product Support) and leverage first (e.g. merchant visits and calls) and third party research to better understand the needs and wants of our merchants and buyers, and share these findings with our Product teams.
Drive Product Adoption: Collaborate with marketing channel owners to execute initiatives across various marketing channels, driving product adoption.
Go-to-Market Strategy: Architect short and long-term go-to-market moments, leading marketing UX and channel teams through executing impactful go-to-market plans.
Measure Impact: Define success metrics and work with Product and/or Data teams to measure the impact of your programs.
Sales Enablement: Develop sales enablement collateral, such as presentations and case studies, to support the sales process and drive growth. Leverage first-party data to tell a compelling story about how Shop’s products can meet the needs of our merchants and buyers.
Content Creation: Drive the production of key marketing content like case studies, blog posts, and other promotional material. Manage content calendars and ensure all content aligns with the overall marketing strategy.

Qualifications

Proven experience in product marketing, preferably in a fast-paced, high-growth consumer products.
Demonstrated ability to craft compelling product narratives and value propositions.
Experience in conducting first-party market research and using data to inform marketing strategies.
Strong project management skills, with experience in managing and prioritizing multiple projects simultaneously.
Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.
Experience in developing and executing go-to-market strategies for new and existing products.
Proficiency in analyzing data and insights to understand target audiences and optimize campaigns (experience with SQL preferred).

Bonus Experience

Experience in marketing mobile apps.
Experience in developing sales enablement collateral.
Experience marketing within financial services and/or payment solutions sectors.