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Product Development - Designer

Alliance, OH

Responsible for the development of unique and visually appealing designs and patterns for our pet products that align with current trends and customer preferences. You will collaborate with cross-functional teams, conduct market research, create pattern designs, and oversee the entire pattern development process. The ideal candidate will have a passion for pets, a strong understanding of design principles, and the ability to translate market insights into appealing patterns and support category growth.   

Major Responsibilities:

  1. Conduct market research and analysis to identify trends, colors, and patterns that resonate with pet owners.
  2. Create unique and innovative pet product patterns that align with current market trends and customer preferences.
  3. Develop repeating pattern designs using design software or by hand sketching, considering factors such as size, scale, and color combinations.
  4. Work closely with manufacturers to ensure accurate translation of pattern designs onto pet products.
  5. Conduct product testing and iterate patterns based on feedback and market response.
  6. Stay current with industry trends, materials, and manufacturing techniques to drive continuous improvement and innovation in collar and leash patterns.
  7. Collaborate with packaging designers to ensure patterns align with overall product branding and packaging design.
  8. Ensure quality products and programs are developed timely to meet product release dates and support category growth.
  9. Assists with Scope, Kickoff, and Recap meetings and conducts internal sales presentations.
  10. Periodic Retailor visits to review Coastal and competitive programs, as well as market research.
  11. Work on special assignments as assigned by the Category Manager or Leadership Team.

Supervisory Responsibilities: None.



Skills and knowledge required for this position would generally be acquired with a four-year college degree in graphic design, marketing, product development or project management. Practical experience would consist of a minimum of two years in a related field. Experience with project management is beneficial. This person must possess excellent time management and verbal communication skills and be able to compose meaningful and succinct written communications. Able to prioritize responsibilities with appropriate level of urgency, able to listen and use information to solve problems, anticipate issues, and make correct decisions based on a variety of situations. Must work collaboratively with fellow employees, treating all clients, both internal and external, with dignity and respect at all times. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Computer literacy in Excel, PowerPoint and Word is required. Strong mathematical and financial skills required. Having experience in 3D designing is a plus.

This is an exempt position. Regular requirements of this position include, but are not limited to, the willingness and ability to work more than the regularly scheduled 40-hour work week as necessary.


  • Ensures accountability
  • Action-oriented
  • Manages ambiguity
  • Collaborates
  • Communicates effectively
  • Customer focus
  • Cultivates innovation
  • Creative              


This description reflects the general details considered necessary to describe the principal functions for the job identified for the purpose of job evaluations. It should not be construed as a detailed description of all work requirements that may be inherent in the job nor shall it be construed as giving exclusive title to every function described.


This is an exciting opportunity for a talented Designer to contribute to the development of pet products. If you have a passion for 

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