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Product and Brand Senior Communications Manager

Remote Warren, MI

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to the GM Global Technical Center in Warren, Michigan, three times per week, at minimum.


Be a part of Buick’s exceptional next chapter in this dynamic, fast-paced position with one of the most recognized global brands in the automotive industry. In this role, the candidate will lead and collaborate on the planning, development and implementation of strategic communications plans and media relations to promote Buick’s vehicle lineup and brand alongside driving strategic storytelling for Buick and GMC Design communications.


his position requires candidates who want to be part of a team that focuses on strategic planning, creative storytelling, audience-based experience development and execution, and media relations. The selected candidate will work daily with marketing, social media, engineering, design, cross-functional communications teams, and leadership to define the brand narrative and drive momentum.


What You’ll Do (Responsibilities)

  • Leading strategic communications plans for Buick, including on-going news engine, new features/technology updates, model refreshes and new product launches.
  • Drive media and creative storytelling strategy focused on hard product news, creative product/brand storytelling and brand priorities that target both internal and external (including existing and new) audiences and increase brand exposure.
  • Story-mine and act as consistent link to Buick and GMC Design Studios, especially through reveals/launch and asset development processes. Support Design leadership and SMEs in external media relations efforts.
  • Extend storytelling efforts through brand and nameplate content creation from ideation to execution.
  • Identify, manage, and maintain relationships with existing and new media, content creators and influencers.
  • Grow and challenge existing communications tactics to stay current with how audiences consume information, particularly working with team members to expand work on current and new social media platforms (e.g., TikTok, Instagram, Facebook, etc.) and grow related influencer audiences.
  • Manage issues and topics related to the Buick brand and product reputation.
  • Develop and maintain relationships with vehicle engineering, marketing, design, and counterpart communications teams.
  • Develop and maintain digital media materials to support storytelling.
  • Manage and fulfill media requests and the media fleet and curated loan opportunities.
  • Develop speeches, presentations, and content for brand activities.


Additional Job Description

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s Degree in communications or related field.
  • Experienced professional with 5+ Years in public relations or marketing fields.
  • Willing to travel up to 25% of the time.
  • Curious – Media relations work and consumer behavior understanding involves digging into the issues that are important to our customers and understanding the competitive landscape.
  • Creative – Can develop a very compelling story and unique ways to tell product and brand stories to our target audiences.
  • Tech-Smart – Comfortable with technology. Excited and eager for the future of transportation.
  • Cool Under Pressure – OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis.
  • Analytical mindset – Ability to leverage data and research to drive decision and prioritization around storytelling, including strong product knowledge for GM and competitive vehicles.
  • Collaborative – Works well with others across the enterprise and takes diverse perspectives into consideration. Succeeds and is comfortable in working through a complex matrixed business environment.
  • Leadership – Able to provide frank counsel (be Bold Behavior) and direction to colleagues, subject matter experts and other leaders on strategy, messaging, and crisis management.
  • Storytelling-Savvy – Can develop a compelling story and narrative, to which our customers can relate and appreciate.


GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE


This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.


Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.


Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture.


Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.


Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

  • • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
  • • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
  • • Company and matching contributions to 401K savings plan to help you save for retirement;
  • • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
  • • Tuition assistance and student loan refinancing;
  • • Discount on GM vehicles for you, your family and friends.


Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   


We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.


We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.


Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.


As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. 


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