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Principal Product Marketing Manager

Boston, MA +2

Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for Amazon's first-party foundation models? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world’s AI technology? Are you excited to lead a team of product marketers shaping our generative AI story, and making sure all the most innovative startups build, train, and deploy their models here? Our AI/ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these exciting initiatives!

Strong preference for this role to sit in Boston, MA but open to having the role in Seattle, WA or East Palo Alto, CA. Relocation offered to these locations only from within the US only.

Key job responsibilities

  • You will be lead our positioning and messaging for our 1P foundation models, and help customers who are in the process of selecting and evaluating all the best foundation models available today.
  • You will create the most compelling content to help customers understand the use cases and value propositions, and building the right programs to increase customer engagement and service adoption.
  • You will help define the strategy for how we reach our customers as they build using different foundation models. You will collaborate closely with product marketers across the organization.
  • You will work with AWS customers to understand how they are deploying new generative AI applications to transform their practices.
  • You will work closely with the keynote team, the re:Invent team, and the exec communications teams and the single-threaded leader and sales leadership for AI and ML to identify the most strategic customers to underscore our AWS ML differentiators, and link with our generative AI messaging. You will work closely with these stakeholders to ensure we understand the adoption journey these customers are going through, and we develop them into game-changing references.
  • You will get to work on a rapidly growing business and have a big impact every day.

A day in the life

  • Drive messaging and positioning for our Amazon Titan model family, and other 1P foundation model offerings, and related services and capabilities
  • Compelling and strategic customer references, including deep dives on ROI from deploying generative AI use cases, qualitative proof points, and more.
  • Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.
  • Develop and execute on breakthrough product marketing activities that reach target audiences effectively
  • Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives)
  • Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
  • Develop and launch training, tutorials and promotions to increase adoption of products
  • Continuously measure and optimize product marketing initiatives
  • Lead a team of marketers focused on developing the best materials to win in the marketplace with generative AI

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.).

We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift.

This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization. 

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. 

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. 

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. 

Sales, Marketing and Global Services (SMGS)

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.


  • 9+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience driving direction and alignment with cross-functional teams


  • Experience with creating GTM initiatives at scale
  • Experience working cross-functionally across marketing, product management, analytics, UX, and research
  • Machine learning, data science

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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