Platform Content Specialist

Seattle, WA

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.


For over 80 years, REI has believed a life outdoors is a life well-lived!

REI is more than just a place to work. It’s a fun, inspired culture where a rare balance is struck between professional duties and personal adventures. Whether you camp, paddle board, climb mountains or simply prefer chilling at the local park, the outdoors connects us all.


Factor in REI’s stewardship, dedication to sustainability and contributions to our customers loved outdoor spaces and you have a recipe for some passionate employees. These shared employee values are what has ultimately landed REI on Fortune Magazine’s “100 Best Companies to Work For” list for 20+ years in a row. If working for a purpose driven co-op is a priority for you, consider joining our team.


The Platform Content Specialist:

  • Supports CMS users in executing various tasks.
  • Cleans up and organizing files and file structures and governing naming conventions.
  • Provides expertise for content tagging and classification.
  • Oversees CMS use to ensure the content being created adheres to broader platform standards and governance.
  • Addresses issues and elevates impediments to effective execution of day-to-day tasks in a timely manner.
  • Manages, monitors, and reports on day-to-day activity to ensure throughput translates to desired outcomes.
  • Assists with creation and management of documentation and training programs for tools and processes.
  • Supports the development of our content modeling strategy and implementation of structured content models.
  • Oversees daily operations and ongoing maintenance of the CMS


Bring your passion and expertise

  • 3+ years of Digital Retail experience with a Digital Retail/multi-channel retailer. 
  • 2+ years project management experience, with the ability to both oversee the strategy for multiple projects, and manage issues as needed at a tactical level. 
  • Experience with SharePoint, SQL, Business Objects, REI Business Rules Tool (BRT) preferred  
  • Knowledge of key merchandising, marketing business principles specific to Digital Retail. 
  • Proven problem solving skills from problem assessment to solution selection.  
  • Ability to identify alternatives and make contingency plans 
  • Experience with web-based analytical tools such as: CoreMetrics, Omniture Site Catalyst, Business Objects or similar demand driven solution. 
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals. 
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work. 
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals. 
  • Clearly conveys and accurately receives information by a variety of methods and in various situations. 
  • Builds rapport with all kinds of people inside and outside the organization. 
  • Capacity to embrace change and quickly adapt to new situations, changes in direction and altering priorities 
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals. 
  • Challenges the status quo, champions change and influences others to change. 


With more than 170 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including:

  • Diverse & inclusive culture and community
  • Competitive pay and bonus program
  • Affordable medical, dental, and vision coverage and free Employee Assistance Program (EAP)
  • Automatic 5% annual 401(k) corporate contribution
  • Generous discounts at REI and other vendors, free REI equipment rentals, and challenge grants to help employees reach personal outdoor goals
  • A strong work-life balance, generous time off, and paid days off to get outside and support your community


REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.


As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.


The pay for this role is: $47,500 to $97,500 per year 


At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.


With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.


REI is an Equal Opportunity Employer

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