Performance Marketing Manager

San Francisco, CA

The Gem marketing team is responsible for helping prospective customers find, learn about, and evaluate Gem for their talent acquisition team. We care deeply about being a high-performing, data-driven team that meets and exceeds goals while being supportive, collaborative, and fun. We work closely with the other GTM departments to make sure we represent our product and customers in the right way to attract the best prospects for the sales team to move through the pipeline. 


The Performance Manager works on the Inbound Marketing team and is responsible for developing and managing the paid digital media strategy. This position will work across integrated marketing teams to execute paid search, display, and social advertising across multiple channels. This includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. The candidate will be expected to improve paid media campaigns efficiency and increase conversions to drive inquiries and meet pipeline goals.


The ideal candidate is a proven marketing technologist and strategist who possesses a start-up mentality, can quickly uncover new opportunities to optimize and build out, and aligns with cross-functional teams toward one mission. They will have a genuine curiosity for testing new and innovative approaches to generate demand, and will take a data-driven approach to planning and optimizing digital demand across multiple channels.


  • Build, manage, and optimize campaigns in LinkedIn, Google Ads, and other ad networks
  • Help manage paid demand generation strategy to assist in building sales pipeline by driving high quality leads to our Sales team
  • Define, measure, and evaluate relevant paid media KPIs and provide ongoing actionable insights
  • Conduct A/B and multivariate tests, analyze data, identify trends and insights in order to achieve maximum ROI
  • Perform ongoing paid keyword discovery, expansion, and optimization


  • 3-5 years of experience managing digital advertising campaigns, with full responsibility for all aspects of the campaigns
  • Having a conversion rate optimization mindset to always be looking to improve KPIs, lead generation, sales pipeline, and revenue
  • Proven experience and success managing PPC campaigns across LinkedIn, Google, and other ad platforms. Certifications are a plus
  • 1+ year experience using Salesforce for campaign management and lead tracking
  • Experience with Google Analytics, SEMrush and marketing automation tools are a plus


Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success. 


Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at and we’ll work with you to meet your accessibility needs.


Gem’s Vaccination Policy

Gem requires all employees to be fully vaccinated* for COVID-19 prior to starting work. Gem is an equal opportunity employer, and will consider requests for exemption from this policy as a reasonable accommodation where it can do so absent undue hardship, consistent with federal, state, and local law.


*Employees are considered fully vaccinated two weeks after completing primary vaccination with a COVID-19 vaccine, with, if applicable, at least the minimum recommended interval between doses. For example, this includes two weeks after a second does in a two-does series, such as the Pfizer or Moderna vaccines, two weeks after a single-dose vaccine, such as the Johnson & Johnson vaccine, or two weeks after the second does of any combination of two doses of different COVID-19 vaccines as part of one primary vaccination series. 

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