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Paid Media Strategy Coordinator

New York, NY

Every great story has a new beginning, and yours starts here.


Welcome to Warner Bros. Discovery… the stuff dreams are made of.


Who We Are… 

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, thecreators bringing them to your living rooms and the dreamers creating what’s next…


From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.


Your New Role…

The Coordinator, Paid Media Strategy will help assist in the development of the paid media strategy for campaigns supporting Original Content on Max. This role works across traditional and digital paid media, including TV, OOH, social, digital video, audio, programmatic and direct digital partnerships.


This role partners closely with the Global Media Buying team, Originals Marketing team, the media agency, media partners and works across teams within Subscriber Acquisition team to drive collaboration, efficient use of our media investment and best in-class entertainment campaigns.


The ideal candidate should be detail-oriented, thrive in a fast-paced environment with the ability to multitask and work on multiple projects at once.


Your Role Accountabilities…

  • Assists with the paid media strategy for Content campaigns, partnering with the Originals Marketing team and Global Buying, from briefing through measuring performance
  • Works with Strategists on managing campaign deliverables both internally and externally with the media agency
  • Works with the media agency on project prioritization, media budgets and meetings
  • Understands the media landscape and industry; Keeps up to date on changes within key media platforms and media partners to stay on the cutting edge of media opportunities, including ad formats, targeting capabilities, optimizations, etc.
  • Coordinate cross-team feedback on proposals and effectively communicate to stakeholder teams
  • Maintain internal trackers and helps coordinate cross-team information sharing when necessary
  • Contributes to a culture of sharing best practices, creating actionable and easily interpreted reporting in collaboration with the buying team to uncover media and creative performance insights
  • Provide support for administrative tasks, such as note-taking and scheduling meetings


Qualifications & Experience…

  • Bachelor’s degree and/or relevant experience
  • 1-2 years’ work experience at a media agency or at a brand/publisher
  • Experience with integrated planning, including assisting in creative delivery and trafficking
  • Experience within ad platforms such as DV360, Facebook, Twitter, and other DSPs a plus but not required
  • Proactive, detail-oriented, accountable, and enthusiastic
  • A natural collaborator who enjoys working across teams
  • Ability to adapt rapidly in an agile environment with shifting priorities
  • Highly organized individual who can manage multiple projects at once
  • Proficient in Microsoft, Google Suite, Excel, Slack. Experience with the following tools a plus: Google Analytics, Facebook Insights


How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.


The Legal Bits…

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $35,360 - $64,355.00 salary per year.


Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.


Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].

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