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Outlet Marketing Coordinator

New York, NY

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.


We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.


Assist in the development of integrated and brand-right Store Experience projects that motivate customers shopping in Gap Factory stores. Partner with the broader marketing team to incorporate consumer insights, brand positioning, marketing, design and product strategies, as well as intuitive creative judgment in everything they do.


What You'll Do

  • Assist in the strategic planning of all seasonal in-store marketing: windows, in-store, signage.
  • Assist in the development of strategic and tactical creative briefs and plans to meet business and sales objectives. 
  • Support the creative development and integration of seasonal messaging initiatives as it applies to Store Experience.
  • Help manage projects that fall outside a season but align with brand objectives or initiatives. 
  • Partner closely with the Project Management team to ensure flawless execution of concepts with regards to budget, scope and schedule.
  • Partner closely with the Commercial Planning team to create a holistic and seamless experience for our customers across all in store touchpoints
  • Interact with multiple internal departments to help ensure that programs are cohesive and aligned across all channels within Store Experience
  • Manage communications with the Store Operations team for all seasonal + promotional marketing
  • Manage the Seasonal Signage process – inclusive of building out and maintaining the seasonal + promo deliverables lists from seasonal kick off through elements arriving in store. 
  • Maintain the evergreen marketing kit (keep, purge, store) for store and field business partner use. 
  • Review the Marketing Directive Book and Visual Product Guide monthly for marketing content and accuracy 
  • Support Test & Respond marketing
  • Set marketing in monthly store sets prior to leadership walkthroughs 
  • Competitive shopping and compiling of competitive decks quarterly 


Who You Are

  • Ability to think strategically, creatively and problem solve
  • Strong evaluation skills in regards to both an aesthetic and copy
  • Ability to track multiple projects at once
  • Strong written and communication skills
  • Project Management experience; forward thinking and responsible
  • Flexible, responsive, detail oriented and has commitment to deadlines with strong sense of ownership 
  • Enthusiastic attitude and passion for store experience
  • Desire and ability to work in a fast-paced, dynamic and creative environment
  • Ability to develop spreadsheets 
  • Account management and/or marketing experience, pref. in retail apparel, luxury or entertainment brands preferred


Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.


For eligible employees


Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.


Salary Range: $58,400 - $74,300 USD


Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.


US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.

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