Media Specialis

The Media Specialist is primarily responsible for coordinating the execution of digital and traditional advertising plans and strategies for Weedmaps. Some of these tactics, and responsibilities will include media contract processing, creative trafficking, performance reporting, and budget management across multiple channels. These advertising channels include, but are not limited to paid search, paid social, digital display (remarketing, programmatic, and guaranteed placements), television, radio, print, and outdoor.

As part of this position, it is important that the Media Specialist continues educating himself/herself on digital and traditional media technologies, emerging trends and media platforms, as well as general marketing and advertising strategies. The individual in this role will also need to become familiar with all of our offerings and differentiators as a company both on the B2B and B2C sides of the business and within specific markets.

The impact you’ll make:

Support and help execute performance campaigns across all digital marketing channels (programmatic, paid social, paid search)
Maintain and adjust monthly budget distributions and bid parameters to deliver efficient results
Proactively and effectively optimize media buys across platforms to maximize KPIs
Continuously monitor, analyze, and A/B test creative to identify opportunities to improve performance
Setup tracking and traffic creative to platforms and vendors
Prepare weekly reports on performance and new insights
Experiment with new and untapped platforms and channels
Stay up to date on media market trends, new opportunities, and competitive activity

What you’ve accomplished:

Exposure to or experience in SEM, PPC, and/or digital marketing
Familiarity with media-buying, planning and research
Excellent communication, negotiation, and organizational skills
Have a working knowledge of Google PPC, Facebook, and other social media channels
Proficiency in G suite products (sheets, docs, slides) and/or excel knowledge is a plus
Exceptional work ethic, high sense of urgency, driven and self-motivated
Ability to work independently with minimal supervision as well as collaboratively with team members virtually
Extremely detail-oriented, passionate about data analysis, and able to multitask in a fast-paced environment

Our Benefits:

100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
HMO (California residents only) and PPO option offered through United Healthcare
Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
3 weeks PTO (accrued) and 5 sick days (immediate)
Supplemental, voluntary benefits
Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness
Accident Insurance
Short- and long-term disability
Pet Insurance
Paid parental leave
During current work-from-home:
Reimbursements for home office setup and monthly WiFi

Our Culture:

11 company-paid holidays
Catered lunch and snacks provided while working in the office
Snack boxes sent straight to your door during work-from-home
Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
Monthly virtual happy hours
Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.