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Media & Digital Marketing Manager

Toronto, ON

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What will you work on? 

The Media Digital Marketing Manager will focus on driving big-idea thinking through highly effective marketing tactics, planning, execution, analysis and optimization across multiple media touchpoints including influencer and social media.

They will help determine the optimal media mix to effectively reach our consumer and drive sales results. The successful candidate is a strong representative of our marketing strategy, has the ability to deliver plans across media, social, influecner and brand partnerships, and provide recommendations and solutions that support our brand objectives and ultimately business growth.

How will you create impact? 

  • Assist in determining the media strategy and optimal channel mix, including planning principles/guidelines across influencer, social media, and digital.
  • Drive subject matter expertise by staying current on trends across evolving digital/emerging media channels and related technologies
  • Builds relationships with the Global Marketing Teams, Market Analytics, Creative, Sales, Account Management and Global Business Units and provide guidance on best practices
  • Agency Partner management: includes pushing for greater engagement, efficiencies, thought leadership, agency evaluations, process strategy development
  • Participates directly in the presentation of marketing plans and/or in the discussion of media problems with brands, as required
  • Maintaining relationships with key network and media partners.
  • Providing competitive deep dives and ratings analyses when requested
  • Development and execution of test and learn opportunities with clear and concise objectives and share actionable results
  • Maintains, tracks and keep source of market and media information, including market research, competitive reports and other media financials as required

What are your skills and experience? 

  • 3-5 yrs experience in digital marketing and/or advertising including execution and the evaluation of effectiveness of media campaigns that drive strong ROAS.
  • Ability to multitask in a fast-pace environment managing multiple brands and internal stakeholders
  • Strong analytical skills, ability to identify useful insights and make fact-based decisions, recommendations and changes to live in-market media plans
  • Growth mindset and a passion for learning and keeping up with trends at both a macro and micro level (cross screen, media, digital and social media landscapes)
  • Understanding of and past experience using media planning tools as well as digital analytical tools for social listening, ad tracking, website analytics, and app statistics (e.g., Google Analytics, comScore, Kantar etc)

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

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