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Measurement Analyst

New York, NY

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.


TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.


Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.


Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together.


That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform.


We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.


About the Role

TikTok is looking for a full-time Measurement Analyst.

  • This role will partner with our advertisers to help measure the effectiveness of their investment with our platform.
  • - In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.
  • We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.


What you will do

  • Assist Measurement Partners with the setup and monitor ad effectiveness studies for advertisers to help them quantify the value TikTok drives for their business and optimize their campaigns
  • Partner primarily with clients and agencies to provide measurement that can lead to a better understanding of their performance on the platform
  • Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
  • Develop a close relationship with TikTok's measurement product organization to better enable advertisers and agencies to adopt measurement solutions
  • Develop education sessions and collateral for internal sales teams, advertisers and agencies on marketing and measurement best practices
  • Partner closely with data science teams to develop meta-analysis that produces media insights for advertisers and agencies to take action on


Qualifications

  • At least 2+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers in North America.
  • Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
  • A track record of inferential problem solving through experimental design and analytical methods
  • Exceptional time-management and goal-oriented task management skills is a must
  • Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
  • A track record of driving client decisions with clear communication and team collaboration
  • Experience with advertising agencies or complex marketing data-driven organizations preferred - Interest in working in a fast-paced environment with global talent - Experience with executing custom analytical work where SQL, HIVE, and R is preferred
  • Familiarity with privacy-first innovation for measurement systems a plus TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.


Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.


To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at gbs.accommodations@tiktok.com


For Pay Transparency: Compensation Description (annually)


The base salary range for this position in the selected city is $83.000 - $128.000 annually.​


Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​


Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.


We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​


Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​


We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

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