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Marketing Strategy & Planning Manager

Remote (United States)

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

The Marketing Strategy & Planning Team

Okta’s Marketing Strategy & Planning function drives the Marketing strategy formation and planning motion to optimize marketing performance, deliver a strong return on investment and achieve our company objectives. 

Manager, Marketing Strategy & Planning - AMER Field Marketing

Reporting to the Senior Director, Marketing Strategy & Operations this role will act as a strategic partner to our AMER Field Marketing leadership team. This role would work very closely with our Senior Manager, Strategy & Planning - Field Marketing EMEA & AMER, and involves a mix of planning, creative thinking and data-driven decision making. As a key partner to the AMER Field Marketing team, this role will ensure the Field Marketing operations are coordinated and cohesive, and supports our company objectives. You will act as a liaison between Field Marketing and the wider GTM teams. 

What you’ll be doing 

  • Assist the AMER Field Marketing team to analyze program performance and develop recommendations on operational improvements and ways to drive effectiveness across the team. 
  • Leverage our BI tools to track and monitor performance against plan and regularly inform stakeholders of deep analytical insight. Proactively identify opportunities and use data driven insights to prioritize initiatives to drive the business forward
  • Partner closely with Finance and Field Marketing to build and own budget management, including annual and quarterly planning. Ensure accuracy in forecasting, correct utilization of funds and proactive reporting to leadership to ensure team are within budget
  • Partner closely with Procurement to ensure Field Marketing contracts are executed on time. Streamline communication and workflow between the departments 
  • Play a key role in driving complex, cross-functional, global Field Marketing initiatives. Coordinate with cross functional teams to ensure projects are completed on time, within scope and budget. Own communication and proactive updates on progress against plan 
  • Partner closely with the Marketing Analytics team to ensure data accuracy in reporting. Work with Field Marketing leaders to define business requirements for new dashboard builds and dashboard innovation
  • Implement and maintain processes and tool usage to maximize Field Marketing operations productivity and cross functional alignment. SME for Asana, own the adoption and enablement for Field Marketing, ensure accuracy in data
  • Drive operational rigor and process improvements. Proactive, timely communication with Field Marketing stakeholders. Ensure team meet quarterly planning cycle, business reviews (QBRs) and monthly demand generation interlock deadlines 
  • Work closely with the wider Strategy & Planning team, as well as cross functionally to identify trends, business opportunities and process improvements 

What you’ll bring to the role

  • 8+ years of relevant professional experience in Marketing Strategy & Planning, Field Marketing, Marketing Analytics or a similar role at a B2B, SaaS company 
  • 6+ years in managing Marketing budgets and resource allocation 
  • Asana and SFDC power user 
  • Strong understanding of key drivers of business and marketing strategy (pipeline and revenue analytics, investment ratios, funnel metrics, martech foundation)
  • Strong analytical skills, performance data analysis, identifying trends and measure impact
  • Proven experience in supporting execution within a high growth, global company
  • Exceptional structured thinking and problem-solving skills 
  • Proven ability to collaborate effectively across functionally and geographically distributed teams 
  • Excellent written and verbal communication skills
  • BS/BA or equivalent experience

The annual base salary range for this position for candidates located in the San Francisco Bay area is between:  $138,000—$206,000 USD

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$111,000—$185,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today!

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at

U.S. Equal Opportunity Employment Information

The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 18,800 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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