Marketing Specialist

New York, NY

The Brand Marketing Specialist is a highly motivated, creative individual with a passion for marketing.

Reporting to the Senior Brand Marketing Manager, the Brand Marketing Specialist is responsible for supporting top funnel brand and content marketing campaign development and execution in support of Informa Markets Fashion’s Parent Brand and portfolio of Hero Brands, including flagship brands MAGIC, PROJECT, COTERIE and SOURCING at MAGIC. This role is key in leading the delivery and success of marketing initiatives and campaigns that generate awareness and position our Parent Brand and the Informa Markets Fashion portfolio of brands as go-to resources for the industry in order to reach new audiences, engage existing audiences, and drive revenue.

The focus may vary on a daily basis -- from developing strategic planning, to project management and execution of deliverables, to helping to create project/campaign reports.

Role Accountability and Duties:

Marketing Planning & Development:

Develop year-round marketing plans aligned to overall portfolio business goals and objectives in conjunction with our wider marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Support the planning and lead execution and reporting on top funnel brand and content / Insights marketing campaigns; Lead and oversee execution integrated marketing, communications, and lead generation campaigns through digital advertising, paid media and media partnerships, email, social media, and other tactics.
Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels.
Manage email and digital campaign calendar as well as pacing, reporting, surveying, and analytics for all campaigns and events.
Oversee and execute the creation of marketing materials from concept to delivery and distribution; project manage internal team resources and external vendors (as needed) to deliver material within the marketing timeline.
Provide support to Senior Brand Marketing Manager and other cross-functional marketing teams, including the Insights Content team, on additional/other initiatives and projects as needed

Project Management & Reporting:

Support brand marketing team and other cross functional marketing teams in ensuring that campaigns, projects, and initiatives are on schedule and on budget
Provide budgetary support including billing, coding of invoices, reconciliation, purchase order creation, and tracking.
Assist with onsite support during events including brand, manufacturer, sponsor, and retailer testimonial collection, exhibitor registration support, first-time exhibitor support, and VIP programs as needed
Interpret and analyze marketing campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
Support brand marketing team and other cross functional marketing teams in ensuring that campaigns, projects, and initiatives are on schedule and on budget
Work with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlines

Qualifications

What you bring to the team:

4+ years proven work experience within the marketing space
Bachelor’s degree in Marketing or related field
An entrepreneurial spirit and desire to take projects and run with them
Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats
Creative, positive, high-energy attitude and a strong sense of urgency and teamwork
Goal-oriented, self-motivated and adapts to changing situations and requirements
Strong project management, multi-tasking, and prioritization skills and are able to function at a high performance level on a tight schedule
Interest in fashion and retail industries, fashion experience and understanding of industry a plus
Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies
Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
Proficiency in web content management platform, MS Office including Word, Excel, and PowerPoint is required. Experience using Salesforce and Eloqua.

Additional Information

We offer:

Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, eye)
401K and Matching
Employee Stock Purchase Program
Generous PTO policy
Work-life balance
Additional discounts through various partnership
The pay range for this position is $59,500 - $70,000 depending on experience.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.