Marketing Operations Manager

Ramsey, NJ

Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes 2017 America’s Best Large Employers, is transforming the way we all do business.

From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards.

At Konica Minolta, you'll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.

Position Objective

Konica Minolta is seeking a Marketing Operations Manager to join their Demand Generation Team. This will be a new, critical role responsible for powering the engine that supports all areas of marketing. We are looking for someone that has built, operated, and scaled marketing technology stacks and related internal project processes to drive demonstrable impact on the business.

This role will bring the latest B2B Marketing best practices in reporting, analytics, marketing attribution, database strategy, and audience segmentation as well as marketing technology capabilities.  A self-driven, detail oriented, data-driven guru that works well with others. Responsible for all aspects of marketing efforts around program automation design, audience filters, personalization, database management, data hygiene, email execution, lead management, analyst and measurement for continuous optimization. You will own Konica Minolta’s digital presence and lead the optimization of our user journey - from prospect awareness to customer success. This person is highly organized, has excellent time and project management skills and is able to quickly prioritize in a fast-paced environment.

This position will lead the marketing operations and will report to the Director, Demand Generation.

Essential Job Functions

  • Optimize marketing technology stack that will help the demand generation team drive efficiency in the execution of various programs.
  • Demonstrate a deep technical knowledge of data, data management, and insights, and can translate and transform that data into actionable insights. You can skillfully identify and manage areas of operational improvement based on the needs and strategies of Corporate Marketing, Channel Marketing, Demand Generation, Product Marketing, and Marketing Data teams.
  • Execute on database strategy that will support territories growth; maintain processes for database growth, contact and account enrichment, data hygiene, data governance and quality, data security and compliance regulations.
  • Collaborate with Technology partners on data integration initiatives in support of new targeting, segmentation, and personalization capabilities.
  • Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance.
  • Oversee Marketing Automation system including production of assets, integrations, tracking and reporting.
  • Build and maintain reports and dashboards on campaign performance and email/push channel health metrics
  • Partner with Marketing and Business Intelligence stakeholders to assess campaign performance and make recommendations for optimizing future efforts
  • Monitor and analyze demand generation campaigns ROI through metrics and dashboards to increase marketing contribution to pipeline and revenue.
  • Improve lead-to-revenue process to achieve higher marketing qualified leads. Track conversions at each stage in the buying cycle across various channels and touch points.
  • Stay up to date on industry trends to understand how Konica Minolta’s funnel performance compares to best in class standards
  • Lead marketing operations activities, develop and grow the marketing operations team.

Competencies (Knowledge, Skills and Abilities)

  • Superior reasoning, planning, project and time management skills
  • Proficient in marketing automation and CRM tools (SAP Marketing Cloud, SAP CRM 360, Google Analytics, with Google Analytics SAP MC, SAP CRM, and SQL experience. Experience with, Data Warehouse and Marketing Customer Platform a plus.
  • In addition to your marketing process expertise, you have 5+ years of experience 
  • Proven track record of driving operational projects from conception to implementation to refinement
  • Excellence in organizational and project management with the ability to lead multiple complex projects
  • Proficient in Tableau or other data visualization tools
  • Must be familiar with customer attributes and outbound campaign data (email, push)
  • Strong analytical capability and a solid understanding of campaign performance and channel health metrics
  • Proficient knowledge of MS Office applications (esp. Excel,Viseo and PowerPoint)
  • Analytic and decisive thinker with the ability to prioritize and communicate objectives and tactics necessary to achieve organizational goals
  • Action-oriented, flexible, and innovative approach to operational management
  • You are curious and enjoy learning about new technologies and their application and impact on business
  • Quick thinker, creative hands-on, problem solver with a keen sense of judgment and flexibility to manage competing or shifting priorities
  • Flexibility to accommodate emerging responsibilities and last-minute changes, but ability to push back when necessary

Experience, Educational Reqts and Certifications

  • 7+ years’ experience in a marketing operations role, ideally in a B2B Technology (experience at a data company is a plus)
  • Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field of study
  • Experience creating segments in support of multi-channel campaigns and automated customer journeys

Konica Minolta Offers:  

  • Outstanding benefits package (including medical, dental, vision, life insurance)
  • 401(k) plan with matching company contribution
  • Generous holiday and paid time off schedules
  • Ongoing professional development training
  • Visible, exciting work supporting sales of cutting edge technology and workflow solutions.

Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.™

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

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