Marketing Operations Manager

Remote (United States) Los Angeles, CA

CDK Global (NASDAQ:CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sales, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

We are seeking a Marketing Operations Manager to take our marketing initiatives to the next level. This is a strategic position that will serve as a collaborative thought-partner on the strategy, planning, and execution of Roadster marketing campaigns, to ensure we are as efficient as possible. The Marketing Ops Manager will have a healthy balance of operations, technical and analytical experience in order to design and implement innovative processes and solutions that enable the Marketing team to drive growth and success.

Responsibilities:

Partner with Marketing leadership to drive the definition, measurement, and tracking of marketing performance and efficiency
Optimize lead flow by overseeing the marketing funnel process including: Lead Scoring, Routing, Qualification, Lead > MQL > > SQL > Opportunity > Sale
Design and implement robust campaign management and tracking processes
Develop a data-driven lead scoring model to help prioritize leads that have the highest purchase intent
Manage the marketing automation platform in collaboration with the Demand Gen Manager and Sales Ops team to build and maintain the system alongside our Salesforce instance
Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and campaign activity and results
Collaborate with Marketing and GTM stakeholders to assess, evaluate and make campaign/channel recommendations to meet department goals.
Outline action plans to address and accelerate opportunity generation for our sales team based on campaign performance.
Build a test and learn culture within Marketing, surface best practices, and encourage experimentation.

Requirements:

3-5 years of marketing operations experience, ideally within a SaaS company
Proficiency with Microsoft Excel/Google Sheets, PowerPoint/Google Slides
Experience with CRM Systems (i.e. HubSpot, Salesforce)
Experience with Marketing Automation tools (i.e. Marketo, Pardot, HubSpot)
Experience with data visualization tools a plus (i.e. Mode, Looker, Tableau, etc)
Strong written and verbal communication and presentation skills
Exceptional interpersonal skills; ability to develop and maintain strong relationships with stakeholders
Strategic, analytical thinker with strong business acumen
Passion for solving complex problems
Strong work ethic with a “get stuff done” mentality
Problem solver, strong attention to detail, extremely organized
Self-starter and quick learner with the ability to work independently
Flexible, agile, and adaptable; used to wearing multiple-hats
Ability to navigate ambiguity, prioritize and manage multiple projects
Experienced working in a fast pace environment
Automotive experience a plus

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.