Marketing Media Specialist

San Diego, CA

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!


Position Purpose

To support the planning and execution of Petco’s paid media campaigns across channels. This role will work across internal media and cross-functional teams to ensure overall campaign strategy is aligned and timelines are met. Specialist must have a strong focus on project management, attention to detail, and the ability to effectively communicate to a variety of external and internal partners.


Duties and Responsibilities

  • Independently prioritize and accomplish multiple tasks within established timeframes and in accordance with business needs to ensure campaigns are executed in a timely manner Interact professionally and effectively through verbal and written communications
  • Strong communication and emerging leadership skills are required due to the volume of interaction with outside stakeholders and agencies in addition to senior leadership
  • Poised presentation presence, with the ability to communicate media details to a varied audience group
  • Excellent interpersonal, verbal communication, planning and negotiating skills are required to effectively coordinate all aspects of the offline and online plans Must have very strong ability to manage and develop media strategies


Planning and Problem Solving

  • This role requires that the incumbent properly plan, set timelines, manage projects, and adhere to process while working across multiple teams.
  • Evaluates, pursues and measures digital marketing initiatives, opportunities, and priorities based on their fit with company strategies and KPIs such as online purchase/consideration and offline sales.
  • Effectively synthesize performance results to optimize campaigns in market and provide POV on future initiatives based on learnings to achieve YoY increases in KPIs.


Impact

This role ensures that campaigns are executed flawlessly and accurately from planning, gathering of assets, launch, and measurement to achieve an optimal return on investment. In addition, pursues the latest digital opportunities and testing strategies to keep the organization competitive in the marketplace.


Education/Experience

  • Four-year degree in Marketing, Advertising or Business. 
  • An equivalent combination of education and experience may be substituted for a degree. 
  • 4+ years of experience in digital media, ideally with experience developing cross-channel programs. 
  • Experience working with and managing media and creative agencies a plus.
  • Hands on experience managing digital media campaigns. Proficiency in DCM/Campaign Manager, DV360, Google Adwords & Adobe Analytics is a plus.
  • General understanding of customer targeting and segmentation. Experience with data onboarding and audience management; prior experience with LiveRamp or other data-onboarder is a plus.
  • Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word).


Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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