Marketing Manager (Retail)

Tinuiti is looking for a tactical, action-oriented Specialist, Paid Search who is ready to rally behind a team that’s devoted to transforming client results through paid search marketing. As a Specialist, you will execute and support paid search campaigns that help define client strategy – telling stories with data that are as clear as they are clever. You’re inclusive, confident, and you foster collaboration and creativity within your team. Working quickly and on the fly, you’ll partner with the Senior Account Manager to hone client strategy and develop best practices for delivering clear and consistent reporting to clients.

Our Specialists understand the heartbeat of our clients’ brands. If you’re ready to join our cause, we’d love to meet you!

Essential Functions:

Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.
Daily use of reporting, analytics, optimization, and trend tools.
Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
Responsible for all basic tactical execution and campaign audits
Effectively prioritizes efforts to focus on delivering on the most important things, tracks and reports on campaign results, data analysis and participation in weekly and monthly client calls as needed.
Consistently looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.
Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing
Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Monthly and Quarterly Business Reviews & End of Year analysis
Campaign budget maintenance & monitoring to ensure proper pacing.
Effectively communicates insights and learnings based on campaign performance to their clients.

Core Competencies:

Learning on the Fly - Learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
Customer Focus - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
Presentation Skills – Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren’t working.
Action Oriented – Enjoys working hard, tackling new challenges, seizes the opportunities given
Attention to Detail – Thorough review of materials and QA of important documents/communications
Time Management - Uses time effectively and efficiently; able to identify and establish priorities; gets more done in less time than others; seeks a broader range of responsibilities

Requirements:

2.5+ years of work experience
Hands on experience in managing monthly campaign budgets of $50k+
Experience in working within Amazon Advertising (AMS)
Proficient in Excel and PowerPoint; preferred strength in data analysis for business
Organized, with an ability to prioritize time-sensitive assignments
Flexible and can deal working in an autonomous environment

About Tinuiti: Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Elite SEM is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

FLSA Classification: Exempt

Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.