Marketing Manager

Dallas, TX

ABOUT YOU

You are an experienced Marketing Manager able to apply your expertise to successfully execute CRM strategies that increase loyalty and retention within the consumer organization. You are highly collaborative, well-organized, telecom-savvy, and analytical, and you thrive in a fast-paced work environment. You can effectively drive accountability with key stakeholders to ensure flawless, successful execution of various types of customer tactics and communications, including communications strategy, messaging, and tactical execution. You will support all departmental needs to transform digitally and improve communication processes. As a key team member, you will also coordinate, attend and sometimes lead project calls with cross-functional teams regarding all aspects of in-progress and upcoming launches.


ABOUT US

We are a highly diverse, collaborative, and entrepreneurial team of innovators, on a mission to transform the way ISPs serve consumers today. 2022 is a pivotal year for our company, as we transform our service approach, lead the way in fiber technology innovations, and launch an enviable brand and customer experience. 


ABOUT THE JOB

  • Support overall CRM Marketing Strategy messaging and positioning
  • Develop and execute all Residential customer communication campaigns to help drive ARPU and improve customer retention
  • Determine the effectiveness of all campaigns by defining clear KPIs and monitor, track and report performance to improve future campaigns.
  • Collaborate with Product Marketing as needed to assist with product migration campaigns to ensure proactive customer outreach
  • Spearhead marketing strategies to improve customer churn by implementing multi-touch campaigns with proactive messaging. Implement and test additional measures to improve overall customer churn priorities with A/B testing strategy Medallia surveys.
  • Partner with Brand and Content teams to collaborate on content development targeting specific touchpoints in the customer lifecycle to improve the customer experience and build brand loyalty
  • Integral member of a nimble cross-functional team to implement rapid response for proactive and reactive campaigns.
  • Manage project deadlines ensuring all projects launch on time, correctly, and on budget; provide updates every week to management
  • Interface with agencies as needed to provide consolidated feedback on program concepts, plans, creative, imagery, copy, and scripting.
  • Conduct quality assurance checks for all materials and venues related to event/program execution.
  • Connect with, act as host for and manage activities of the attendees and sponsor/partners before, during, and following events as required by program deliverables.
  • Manage inputs from agencies and partners, assuring solutions to challenges as they arise and securing all brand and legal approvals
  • Understand requirements of assigned projects, gather information/data and feedback, analyze & report out on program/project KPI, making recommendations for next steps or future engagements. 


Required Skills & Experience:

  • 5-7 years of experience in marketing communications preferably in telecom, or related campaign marketing roles.
  • Experience with email marketing, CRM, and marcom. Engagement modeling and bill media a plus
  • Bachelor’s degree (marketing, communications, journalism)
  • Comfortable with telecom technology and software necessary for job role (MS Word, Excel, PowerPoint required. com, SharePoint and Teams a plus)

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