Marketing Manager

Winter Park, FL

WE ARE:

Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. Timbers Company is always looking for dynamic, driven people to join our team. We are passionate about exposing our Owners and guests to some of the most sought-after places on earth. Grow your career with us and learn first-hand how to shape remarkable experiences for our world-class guests and Owners.


YOU ARE:

An inspired, driven individual who believes in providing outstanding customer experiences and comes to work energized and ready to carry that spirit throughout the day. You truly appreciate the opportunity to work with people who encourage, challenge, and support one another to be their best.


SUMMARY:

Responsible for driving execution of successful marketing campaigns for Real Estate Sales. This role reports to the Director of Real Estate Marketing and builds deep partnerships with cross-functional teams, agencies and 3rd party vendors to verify all traditional and digital marketing efforts are effectively integrated with the selling efforts for the organization. Success is measured by how well you help drive the marketing efforts, sales and strategy of the Real Estate offerings.


ESSENTIAL FUNCTIONS:

Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification. Essential duties and responsibilities may include, but are not limited to, the following:

  • Manages and coordinates execution of marketing campaigns across all channels including but not limited to web (paid media and SEO), print, social media, PR, and events.
  • Works on the planning, implementation, development of new products for marketing specific real estate properties.
  • Identifies areas of opportunity for lead gen and lead nurture campaigns.
  • Tracks and reports on campaign effectiveness using google analytics, call analytics and Salesforce
  • Support content creation for website, emails, and supporting marketing collateral. Some copywriting required.
  • Manage content updates across 6 Wordpress websites.
  • Provides strategic direction on social media programs.
  • Provides creative direction for the creation of photography and video assets required for digital assets.
  • Assists in the management of property events, creating impactful, on-brand events for guests, owners, prospects and brokers.
  • Manages and maintains frequent communication with marketing agencies and vendors to verify alignment and ensure maximum performance.
  • Must be comfortable in a collaborative cross-functional environment, working with Sales, Marketing and Development Teams.
  • Monitor analytics to inform future content direction and drive test-and-learn strategy.
  • Possess and maintain thorough understanding of hospitality and real estate industry and stays abreast of industry trends.
  • Flexibility to work across multiple time zones.
  • Some travel required. 


Skills Needed:

  • Attention to detail
  • Ability to multitask
  • Copywriting
  • Ability to work within brand standards

 

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge and/or skill required.


Education and Experience:

Bachelor’s degree required; in Marketing or Communications preferred. Must have 3+ years’ as a Marketing Manager OR an equivalent combination of education, training, and experience. 


Preferred Knowledge and Skills:

  • Real estate and/or hospitality marketing work experience
  • Salesforce, Pardot, Wordpress, Adobe Creative Suite, Hootsuite, Google AdWords, Analytics & Tag Manager.


PHYSICAL/MENTAL REQUIREMENTS:

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Mobility to work in an office setting, use standard office equipment; stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials and computer screen; dexterity to utilize computer equipment; hearing and speech to communicate in person or over the telephone. 


Timbers Company is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Timbers Company does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.


PERKS & BENEFITS:

  • Education Assistance Program
  • Wellness Reimbursement Program
  • Learning and Development
  • Competitive Pay
  • Volunteer time
  • Paid maternity/Paternity leave
  • Fun team building events
  • Employee Kitchen stocked with snacks, coffee and other beverages
  • 401K
  • Vacation Days
  • Personal Days
  • Holiday Pay
  • Health Insurance
  • Dental/Vision Insurance
  • LTD/STD
  • Life Insurance


Benefits noted above are for reference only and are subject to change.

  

OUR CORE VALUES:

We are in the business of making memories, and this mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.

  • Chin up nose down
  • Drive it like you stole it
  • Find your inner passion
  • Be a lifelong learner
  • Work hard, play hard
  • Find fun and humor in everything
  • Respect and integrity
  • Purpose beyond profits

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