Marketing Manager

St. Louis, MO

The Rep is the St. Louis region’s most honored live professional theatre company. Founded in 1966, The Repertory Theatre of St. Louis is a fully professional theatrical operation belonging to the League of Resident Theatres, The League of St. Louis Theatres and is a constituent member of Theatre Communications Group, Inc., the national service organization for the not-for-profit professional theatre.


ARTISTIC DIRECTOR STATEMENT

The Repertory Theatre of St. Louis is committed to elevating and celebrating our shared humanity through transformational live theatre and programs that cultivate community. The Rep is going through a significant season of evolution. This is a moment of intentional internal evaluation, expansion and reinvestment in the creation, access, and impact of our work. We believe in dynamic, welcoming, bold, innovative art with exceptional production quality and craftsmanship. We believe diversity is a value in every sector of our theatre and center the idea of lifelong learning off and on the stage. There has never been a better time to join The Rep family. We are looking for a Marketing Manager that embraces these values and seeks to be a thought-leading voice as we build strong, sustainable, equitable processes to support exceptional artistry. I believe in the fundamental power of our artform to transform lives and communities. As Artistic Director, I welcome you to bring the whole of your ingenuity, your dreams, and your talents to the theatre. Let’s craft the future of the American Theatre together.


-Hana S. Sharif


MISSION

The Repertory Theatre of St. Louis creates bridges between people in the St. Louis region and beyond through expertly crafted theatrical experiences that are joyful, unique, inspiring and thought-provoking.


VISION

The Repertory Theatre of St. Louis will be a welcoming home where a full spectrum of artists and audiences courageously engage with one another and expand their appreciation and understanding of the world.


VALUES

  • Collective Excellence
  • Equity and Anti-Racism
  • Resource Stewardship for Sustainability and Growth
  • Life-long learning


The Marketing Manager is responsible for helping create a high-level strategy and detail oriented marketing plan each season for all programming at The Rep. This role will manage and train The Rep street team, help oversee the marketing budget, do research to develop new campaigns, perform consumer analyses, research consumer trends and measure the efficacy of marketing campaigns to provide recommendations on how to readjust the strategy as necessary.


PRIMARY DUTIES AND RESPONSIBILITIES

Project Managment

  • Responsible for managing the logistics, timelines and project assignment (as needed) within the marketing team for various projects within the organization.
  • Responsible for managing merchandise inventory.
  • Assist with marketing accounting projects such as fee submissions and invoice management.
  • Responsible for organizing and managing press events for opening nights and other opportunities.
  • Responsible for supporting the Marketing Director with vendor coordination (ie. photographers, videographers, make-up artists, etc.)
  • Project Manager for hard and digital copies of all marketing materials.


Market Research

  • Conduct research and analysis on community and patron behavior.
  • Developing, executing, monitoring and analyzing surveys for various programs/events.
  • Monitor industry (theater and marketing) trends/algorithm shifts and share updates with the marketing team.


Data Management

  • Responsible for maintaining an active dashboard of marketing program performance data.
  • Working with the Marketing Director and Communications Manager, you’ll provide recommendations based on data and marketing research to help enhance the marketing efforts of the organization.


Community Engagement

  • Responsible for developing, executing and managing The Rep street team during the season.
  • Working with the Marketing Director, researching potential partnerships with other organizations and businesses for various projects.

ESSENTIAL KNOWLEDGE AND QUALIFICATIONS
  • Proven success and significant work experience as a marketing coordinator or similar role in a theatre/performing arts organization (required).
  • Solid working knowledge of traditional and digital marketing tools.
  • Experience with multiple research methods and use of data analytics software like Nielsen Scarborough PrimeLingo.
  • Experience with SEO/SEM campaigns.
  • Familiarity with necessary CRM and content management system software.
  • Experience in Microsoft Office (Excel, PowerPoint, Word), Google Suites, and ConstantContact.
  • Ability to work both independently and as part of a team.
  • Analytical mind and ability to think critically.
  • Detail-oriented with strong organizational skills.
  • A get-things-done attitude with an ability to work in a fast-paced environment and meet tight deadlines.

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