Marketing Manager

New York, NY

The Perry Ellis and Original Penguin Marketing manager plays a lead role in the development of marketing and PR programs/activations, manages all e-commerce, wholesale and retail activity, manages production of all PE photoshoots at all levels (brand, e-commerce, licensing, wholesale, retail), manages the brand’s relationship across all retail distribution channels and manages our public relations agency relationship.


Public Relations

  • Work closely with the head of marketing and communications on all PR strategy and activations
  • Work closely with PR agency on weekly, monthly, quarterly and yearly goals
  • Daily management of Public Relations agency and requests
  • In conjunction with agency, build relationships with editors to garner goodwill and promote product placement
  • Manage PR outreach to meet editorial goals
  • Track quarterly and annual impressions versus goals
  • Working with our PR agency, oversee the product closet presentation to editors

Photoshoot Management

  • Assist marketing team and coordinate with advertising agency in production of global brand image campaign Working with the head of marketing and communications, assist in monthly e-commerce product photography shoots – model selection, style outs and approvals, brand style guide, etc
  • Manage production, shot count, product selection, creative development, model selection and budgets of all in-house shoots - for use in PR, e-commerce, social media, wholesale and retail – still life and on figure

Event Management

  • Manage production of all brand activations
  • Coordinate efforts between production, PR agency, media agency, creative agency, design and other internal teams
  • Manage production and post production needs
  • Manage production of seasonal press events and/or fashion editor outreach
  • Manage all other marketing events and activations as needed which includes in-store events, internal events, etc

Retail Marketing

  • Manage coop guidelines and advertising with wholesale accounts
  • Execute seasonal updates to all digital wholesale brand boutiques -,,, Belk, Bonton,,
  • Service the needs of our boutique and .com accounts including,, Equinox, etc
  • Work closely with the Perry Ellis retail team on the development of assets and marketing programs for PE owned and operated stores
  • Interface with internal sales teams to ensure seasonal creative needs are addressed.
  • Conceptualize and execute all additional creative needs.     

E-Commerce Marketing

  • In partnership with the e-commerce team, oversee the development of all quarterly assets including homepage layouts, e-blasts, banners, messaging and overall site look/feel
  • Serve as day to day liaison with e-commerce team on needs and requests
  • Working with media team, develop social and digital creative for all programmatic media efforts


  • This role will require 8 - 10 weeks of travel annually


  • 5 year’s minimum experience in omnichannel marketing including but not limited to marketing, advertising, public relations, digital media, e-commerce marketing
  • Experience in fashion or apparel retail is required
  • Bachelor's degree is required; masters is a plus
  • Experience in photoshoot production
  • Strong product management background is preferred
  • Strong analytical and presentation skills
  • Strong copywriting and visual skills
  • Knowledge of Google Docs - Google docs, spreadsheets, presentations, file sharing, etc. Additional computer skills: Adobe Acrobat Reader, PowerPoint, Word, Excel, scanning, resizing

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