Marketing Manager

Toronto, ON

Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the medical, wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries has secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.

Our (Senior) Marketing Manager role will:

  • Lead the strategic development and execution of Auxly’s entire portfolio of brands and to deliver short and long-term revenue and profit targets in line with Auxly corporate objectives. 
  • Lead Auxly’s product portfolio strategy across our brands and categories
  • Identify product optimization opportunities across the portfolio rooted in data and insights
  • Drive consumer and customer insights leveraging existing research tools and data sources
  • Lead annual brand planning for all brands based upon category, brand, consumer, and market dynamics. 
  • Execute brand strategy in the market in collaboration with Trade marketing, and measure and evaluate the impact
  • Lead the strategy and execution of marketing communication plans include paid, owned, and earned opportunities
  • Own the measuring and monitoring brand performance on an ongoing basis
  • Manage agency partners to ensure on budget and timely deliverables
  • Support the launch of all innovation products, including research, packaging, product design, consumer programs and merchandising solutions.
  • Own the brand marketing budget, including reconciliation, processing, reporting and forecasting, working closely with Accounts Payable.
  • Support all aspects of commercialization a brand, including building relationships with government boards, working with subsidiaries, affiliated entities and partners to bring all Auxly brands to life.


  • B.A or B.Sc. degree in Business, Marketing or related field of study
  • 5+ years of brand marketing experience with a preference to individuals with cannabis or high-tiered consumer packaged goods experience focused in food, alcohol and tobacco industries.
  • Strong digital acumen with a focus on influencers and social media
  • Excellent attention to detail and strong project management skills
  • Solid experience in portfolio strategy and brand development including brand positioning and brand launch activities
  • Proven ability to navigate through strategic complexity and ambiguity
  • Experience in dealing with complex regulatory categories and managing a broad spectrum of projects
  • Strong communicator and story-teller to be able to influence all levels of the organization


Please email your resume to and quote “Marketing Manager - Auxly” in the subject line. We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.


Auxly Cannabis Group Inc. is an equal opportunity employer and encourages applications from all qualified individuals. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We provide accommodation for job applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.

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