Marketing Manager

Remote (United States)

The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.


About the Role

The Athletic is seeking a CRM Marketing Manager to join our team. In this high-impact role, you will be responsible for developing strategies and executing programs to convert, engage and retain subscribers throughout their lifecycle. 


The ideal candidate is a hands-on, customer-centric marketer with an entrepreneurial spirit, impeccable project management skills and a history of developing successful CRM programs that drive the business forward. 


You will be a good fit for this position if you have a strong attention to detail and thrive when given the opportunity to use data to support independent and group decision making. You’ll collaborate closely with Data Insights/Analytics, Engineering, Product, Editorial, and Integrated Marketing and be tasked with delivering bold and innovative ideas for how to improve our segmentation, personalization as well as cross-channel communication to our users.


Responsibilities

  • Ideate and lead the execution of robust CRM programs that drive conversion from free users, build relationships with and engage subscribers, and win back churned users across email, in-product and in-app channels.
  • Drive continuous improvement of business and channel-specific KPIs, maintaining a clear optimization and experimentation plan while documenting best practices.
  • Analyze program results, develop benchmarks, and create and share regular performance reports.
  • Collaborate with Data Insights/Analytics team to build reporting dashboards, plan and analyze optimization tests and identify new user insights to leverage in lifecycle marketing programs and longitudinal experiments.
  • Work cross-functionally on a range of projects including developing advanced segments and tailored marketing opportunities that enable CRM to personalize the user journey.
  • Partner with Product and Engineering to identify and build features that will support CRM marketing.
  • Execute the campaign deployment process to ensure smooth delivery to our audience.
  • Communicate proactively and clearly with business leaders and stakeholders about strategy, execution, and performance tracking to plan.


Requirements

  • 5+ years of CRM/Lifecycle experience planning, executing, and analyzing campaigns, automations and workflows with a strong focus on email marketing.
  • Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution.
  • Extensive experience working with CRM platforms (Iterable, Braze, Sailthru, etc.).
  • A self-starting attitude, on the lookout for opportunities to make an impact without needing to be asked.
  • Strong analytical skills; able to create data-driven marketing strategies and campaigns.
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • Working knowledge of HTML.
  • Interest in sports and media is a plus, but is not required.
  • Bachelor’s degree or equivalent experience.


The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

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