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Marketing Manager

Oklahoma City, OK

Under direct supervision of the Director of Marketing, the Marketing Manager position oversees event and brand marketing activities for ASM Global operated facilities, including advertising placement, grassroots campaigns, and interactive marketing.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Coordinates and implements promotional campaigns for event and company exposure.
  • Coordinates and places advertising campaigns for a variety of clients including concerts, family events, comedy shows, and others as required.
  • Develops strategies to boost ticket sales and generate additional event promotion and creates recaps for each show’s efforts.
  • Establishes and maintains relationships with community influencers and partners.
  • Plans and conducts market research to identify promotional opportunities. Manages and directs grassroots and promotional efforts.
  • Oversees street team program, including recruiting and onboarding members, managing workflow, assigning tasks, post-campaign reporting, etc.
  • Prepares advertising budgets for prospective shows and invoicing for event settlements.
  • Learns local and regional advertising platforms to identify best vendors to work with for various events.
  • Negotiates best rates and trade agreements with local media outlets.
  • Supports Box Office and Sales teams with email communications, group sales collateral, and special offer campaigns as needed.
  • Assist Director of Marketing with regional and national public relations campaigns along with coordinating media and press during events.
  • Assists with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
  • Drives data and analytic results for higher exposure and conversion.
  • Works with Marketing team on content calendar to promote events, create content, and top experiences for guests and clients.
  • Supports Director of Marketing through leading departmental and group meetings and agendas.
  • Brainstorm and activate back-of-house promotions and experiences.
  • Supports other departments with communication and sales collateral.
  • Maintains, at all times, high standards, positive attitude, and professional appearance.


KNOWLEDGE, SKILLS AND ABILITIES

Minimum knowledge, skills and abilities required to this job:

  • Must be proficient in Microsoft Office. 
  • Ability to effectively work under pressure on multiple projects simultaneously while meeting tight deadlines.
  • Must be detail oriented and possess excellent follow-through skills.
  • Complete assigned tasks in a timely manner with little supervision.
  • Videography and photography experience preferred.
  • Strong verbal and written communication skills required.
  • Remain flexible and adjust to situations as they occur.
  • Demonstrate exceptional skills in customer service and effective communications with guests and employees.
  • Maintain an effective working relationship with clients, employees, exhibitors, patrons, and others.
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
  • Strong knowledge and experience with various social networking platforms and data analytics.


SUPERVISORY RESPONSIBILITIES

This position has limited supervisory responsibilities for employees or interns in the Marketing Department. Carries out supervisory responsibilities in accordance with ASM Global’s policies and applicable laws.


QUALIFICATIONS

To perform this job successfully, an individual must be able to perform essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.


EDUCATION AND/OR EXPERIENCE

  • Bachelor’s degree from four-year college or university in Marketing, Advertising, Business Communication, or related field preferred. Minimum two (2) years advertising experience preferred.
  • Combination of education and experience may be acceptable.
  • Basic understanding of demographics, media rating metrics, and media buying ability preferred.
  • Marketing or advertising related experience
  • Facility/industry experience preferred.
  • Proven success in a collaborative, team-oriented environment.


CERTIFICATES, LICENSES, REGISTRATIONS

  • Be licensed and insured to operate a motor vehicle in the United States.


PHYSICAL REQUIREMENTS

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

  • May spend long hours walking, standing, or sitting while working.
  • Ability to lift up to 50lbs.
  • Manual dexterity - Regularly required to use hands to handle or feel.
  • Ability to work indoors and outdoors, wet, cold, hot or humid conditions.


WORKING ENVIRONMENT

The working environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

  • May be exposed to low to moderate noise.
  • Ability to work indoors and outdoors, wet, cold, hot or humid conditions.


COMPUTER SKILLS

  • Must be proficient Microsoft Office software and Windows.
  • Operate standard office equipment including telephone, copier, scanner, etc.


HOURS OF WORK AND TRAVEL REQUIREMENTS

  • Moderate to Extensive Local Travel required
  • Some out of town travel may be required.
  • Available to work extended and/or irregular hours including nights, weekends and holidays, as needed.


NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.


Human Resources Manager: Darla Shaw

Paycom Center – Prairie Surf Studios

One Myriad Gardens, Oklahoma City, Ok. 73102

dshaw@asm-okc.com


No Phone Calls


All applicants must apply online to be considered. Applicants needing reasonable accommodations to complete the application may contact the Human Resources Office at (405) 602-8516


ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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