Marketing Lead

San Francisco, CA

Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company.

The Marketing Lead, Airbnb.org reports to the Airbnb.org Community Manager. They will be responsible for creating and executing Airbnb.org's end-to-end marketing strategy, from top of funnel awareness, through acquisition, activation and engagement, to build and deepen the commitment of a community of Airbnb.org supporters cultivated from Airbnb Hosts and guests and the public.

The ideal candidate brings a depth of experience in nonprofit, social impact, community and/or cause related marketing, with a proven track record of embedding diversity, equity and inclusion into their approach, objectives and outcomes. They are confident in owning a strategy from idea to execution and will balance strong creative and analytical skills, take full ownership of their strategy, and be a thoughtful communicator. Success in this role is defined by finding ways to articulate the value of being part of the global Airbnb.org community that inspires new members to join and deepens the commitment of our existing community.

About Airbnb.org

This position is employed by Airbnb Inc., however the role will provide direct support to Airbnb.org, an independent 501c3 nonprofit that focuses on emergency response and provides temporary housing for people in times of crisis. Airbnb.org is governed by an independent board of directors and its mission is to unlock the power of sharing space, resources, and support in times of need. Learn more at Airbnb.org.

Commitment to diversity

Airbnb is committed to creating a world where anyone can belong. We are committed to diversity, equity and inclusion; and women, underrepresented groups, individuals with disabilities, veterans, and intersectional individuals are strongly encouraged to apply.

Responsibilities:

Lead and execute Airbnb.org’s marketing roadmap and strategy across channels including product, email, push notification, social and paid marketing to build awareness, recruit hosts and fundraise for Airbnb.org
Lead creative marketing strategies, executions, and campaign development-- with the knowledge and ability to adapt strategies internationally
Partner with Design Manager to establish and embed brand vision, guidelines and value propositions across marketing tactics
Act as primary liaison with Airbnb Inc. marketing, PR and Comms teams to partner on cross-functional projects and major campaigns; champion and steward integrated marketing processes with the team and cross-functional partners from concept, launch, optimization and performance evaluation
Manage project budgets across external agencies, creatives, and internal teams
Monitor and analyze campaign performance, and turn campaign data into insights to inform future strategies
Analyze trends from external campaigns and Airbnb.org community insights to identify new opportunities to amplify and build the Airbnb.org brand and community -- including new tactics, channels and partnerships
Partner with Design manager to manage production process (via creative agencies, consultants or freelancers) for asset production needs for yearly campaigns and ongoing content needs
Build a diverse and an inclusive environment across the team

Qualifications:

10+ years experience in community marketing, with direct experience in the social impact, diversity and inclusion, nonprofit, CSR and/or government sectors
Experience incorporating diversity, equity and inclusion into marketing campaigns and storytelling
Experience building and executing paid and organic social media strategies and brand channels from the ground up
Experience managing production and asset creation process
Strong analytical and data-driven decision-making skills; ability to incorporate market research and customer data into marketing strategies
Ability to act with confidence and decisiveness and to lead and have influence over people and groups of widely varying disciplines and backgrounds, including technical teams
Models inclusive behavior
Excellent written and verbal communication skills