Marketing Launch Manager

Grand Rapids, MI

We are hiring a Marketing Launch Manager to successfully launch new and enhanced products, applications and programs across Steelcase Inc. globally to help monetize these solutions through faster sales ramp up and achievement of project sales goals. This role develops, project manages and implements/ensures implementation of the plan for assigned products, applications and programs. You will build and improve the foundations for launch processes, improve revenue/business/cost by bringing creativity and rigor to the launch process, evaluate and integrate best practices, and globalize launch platforms. This role develops and monitors metrics and takes appropriate action to ensure project metrics are met. You will be responsible to build launch knowledge bases with learnings to assist in developing future successful launch plans.

What You Will Be Doing:

  • Lead development and implementation of the global and/or regional launch plans for assigned areas to meet project revenue goals. Plans include key strategies, tactics, timelines, budgets and the communication and training plans to ensure a successful, creative launch. Secure management approvals as appropriate.
  • Act as internal consultant for marketing and channel management teams applying launch expertise for products and programs
  • Identify interdependencies between products, applications and knowledge elements across Inc. in building launch plans, working across many functions and levels of management.
  • Use global networks to identify local and regional differences and transfer and apply learnings to global launch platforms. 
  • Exhibit strong leadership skills to create an exceptional team experience throughout the launch process to create alignment while meeting deadlines, budget and quality requirements. 
  • Manage launch plan deliverables with empathy, lead and influence teams with varying levels of experience and skill to achieve desired launch goals. 
  • Design, implement and iterate the launch process through the use of best practices and internal and external contributions.
  • Develop & manage launch project budgets in partnership with category/brand leadership. 
  • Lead assigned process areas such as Launch Campaign broadcasts, audience groups, showrooms, mock-ups, etc.
  • Use unique solutions and approaches to achieve goals and maximize profit potential.
  • Develop and monitor metrics, taking appropriate action to ensure project goals are met and learnings are captured to improve future launches.
  • Participate in design and management of knowledge bases to improve current and future launches. Leverage those resources to identify funding models, launch processes and performance metrics. 
  • Participate in governance and approval process.

Who You Are: 

  • Thorough understanding of marketing, product development, and sales processes
  • Excellent leadership skills with the ability to collaborate, persuade, gain alignment, negotiate and influence global teams 
  • Ability to leverage past skills & experiences in sales, marketing, product management, PD&L, communications & product management to guide decision making and process development  
  • Excellent oral and written communication skills for interaction with multiple functions and levels both in the organization and with external audiences
  • Design thinker with creative and analytical skills
  • Ability to develop and recommend new and/or modified plans and processes that enhance the impact and profitability of assigned area
  • Ability to successfully manage multiple, competing projects, demands & activities
  • Strong business acumen with ability to analyze and synthesize sales & financial data and take appropriate action as a result
  • Ability to manage budgets


  • Undergraduate degree required, preferably in Marketing, Sales or Business
  • Graduate degree (MBA) preferred or equivalent working experience
  • Minimum six to eight years experience in a combination of Marketing, product development, channel or sales

Why People Choose to Work with Us:  

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities. 

Who We Are:

Organizations around the world trust Steelcase to help them create places that help people work better, be inspired, and accomplish more.

We design, manufacture, and partner with other leading organizations to provide architecture, furniture, and technology solutions- accessible through a network of channels, including over 800 Steelcase dealer locations. Steelcase is a global, industry-leading, publicly-traded company with fiscal year 2021 revenue of $2.6 billion.

What Matters to Us:

More than qualifications, we’re looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at  

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.  

If you’re interested in Steelcase, but this isn’t the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.

Subscribe to Job Alerts