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Marketing Email Coordinator

New York, NY

The Email Marketing Coordinator will assist in the execution of strategic email marketing plans that supports Sotheby’s goal of building profitable, long-term client relationships and loyalty. Reporting into the Associate Vice President of Customer Engagement, this role will be responsible for the deployment of email marketing programs, A/B testing, campaign reporting and project management. The successful candidate will not only be well-versed in e-mail marketing best practices but can also manage multiple projects simultaneously with a commitment to operational excellence.


As a key member of the Growth team, this role will work cross-functionally across global marketing, events, and category department teams to support Sotheby’s customer lifecycle goals.

 

RESPONSIBILITIES

  • Coordinate email campaign scheduling, campaign building, quality assurance
  • Deploy one-time, triggered, journey-based, and dynamic email campaigns
  • Collaborate with internal partners for QA and approvals
  • Monitor, measure, record and optimize performance of campaigns
  • Support AVP of Customer Engagement, Event & Marketing managers in development of list plans and segments for each email
  • Support ideation of conversion and reactivation email marketing strategies
  • Oversee email production schedule, ensuring all stakeholders meet specified deadlines to ensure timely deployments
  • Keep current on email best practices, contact strategies, creative and competitor analysis

 

IDEAL EXPERIENCE & COMPETENCIES

  • 1+ years of email marketing experience, CRM, or related role 
  • Experience operating directly in email marketing platforms such as Braze, Iterable, Zkipster, Adobe Experience Cloud, or ExactTarget/Salesforce Marketing Cloud
  • Understanding of email deliverability metrics & technical integrations
  • HTML/CSS email coding experience
  • Solid proficiency in MS Excel/Google Sheets and data management is strongly preferred
  • Experience with design programs such as Figma, Adobe Illustrator, Photoshop, InDesign is a plus
  • Familiarity with analytics platforms such as Adobe Analytics, Google Analytics is a plus
  • Bachelor’s degree or equivalent experience


Competencies:

  • Outstanding attention to detail, and commitment to operational excellence
  • Analytical and highly curious, continually striving to improve his/her/their skills in the constantly evolving digital space 
  • Strong time management skills with the ability to handle multiple, simultaneous priorities
  • Collaborative and able to work cross-functionally across various levels of global colleagues at the firm, building appropriate rapport, using diplomacy and tact
  • Positive, can-do attitude and desire to be part of a critical team
  • Entrepreneurial mindset, and comfortable navigating change and ambiguity
  • Experience in luxury, fashion, or art industries (agency or brand side) is preferred


The proposed base salary for this position ranges from $60,000-$70,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.


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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law.


The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.

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