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Marketing Director Brand Strategy

New York, NY

Wells Fargo is seeking a Marketing Director to lead Consumer & Small Business Banking Brand Strategy. The work will include defining a new brand strategy, platform and identity across channels, products, marketing, and experiences for Consumer & Small Business Banking.

This newly created role will report to the Head of CSBB Customer Strategy & Experience and will lead the team that operationalizes the new brand platform across the CSBB organization. This team will play a pivotal role shaping the way customers view, interact and bank with Wells Fargo.

In this role, you will:

  • Establish the CSBB Brand Strategy function including brand platform, strategy, governance, critical KPI/metrics, and operating/engagement model with stakeholders
  • Lead a multi-year strategic initiative to operationalize the CSBB Brand Platform across products, channels, marketing, and employees
  • Own the agency relationships that will operationalize and execute brand initiatives.
  • Establish the roadmap to re-define the CSBB brand’s identity, visual and verbal expression
  • Develop and implement overall Sponsorship strategy across products and segments that will bring the brand platform to life
  • Serve as a key partner with the Enterprise Brand Strategy team to integrate the CSBB brand into the broader enterprise brand strategy, ensure synergy and provide thought leadership on behalf of CSBB.

Required Qualifications:

  • 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 4+ years of experience developing and leading a brand strategy for a large, heavily matrixed organization or a top tier brand strategy agency.
  • 4+ years of Management experience

Desired Qualifications:

  • Experience developing brand strategy at a large organization
  • Experience with diverse segments marketing
  • Experience leading and managing a large team
  • Financial Institution experience preferred
  • Experience developing and leading strategic discussions
  • Experience in influencing at multiple levels within the organization

Locations: 401 S. Tryon St Charlotte North Carolina & 150 E 42nd Street New York, New York

Relocation Assistance available only to Charlotte North Carolina

Pay Range

$144,400.00 - $300,000.00


Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. 

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

Posting End Date:

5 Feb 2024

Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.

They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.


Wells Fargo maintains a drug free workplace. 

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