Marketing Director

San Francisco, CA

This role is a key part of the Marketing Team at KQED. Reporting to the Executive Director of Brand and Audience Development, the role is both a strategist and a hands-on doer who’ll ensure an optimized KQED presence across KQED platforms, advertising platforms and paid and organic channels. This role will plan and execute marketing initiatives working closely with audience teams (audience development, audience intelligence, creative, communications) and content teams (digital video, live events, podcasts, news, arts, food) to grow diverse audiences, increase digital engagement and build brand loyalty. The role oversees a team of two including a marketing intern and a performance marketing manager.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling. 

We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color,  people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

The mission that drives us:

KQED provides citizens of Northern California with a community-supported alternative to commercial media.   We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

This role will work hybrid between working in KQED's newly renovated headquarters and working remotely. KQED requires employees to be fully vaccinated against COVID-19.

Salary Range: $99,300-$124,300 Annually

Essential Functions:

  1. Set strategic and operational plans for the marketing team, including objectives, success metrics, resources, budget, and prioritization of initiatives to maximize impact.
  2. Plan and execute KQED marketing campaigns and promotions for target audiences. 
  3. Write effective marketing copy for a variety of channels, including ads, promotional emails, blog posts, newsletters and Heritage Month programming.
  5. Manage marketing trade agreements and internal cross promotion activities and inventory, including banners on and radio cross-promotion schedule and scripts.
  6. Manage one marketing intern and one performance marketing manager who oversees the organization’s ads and marketing functions to ensure the growth and health of KQED’s audiences, content offerings and brand. 
  7. Collaborate with content teams to provide marketing expertise that successfully amplifies and translates their content to key audiences.
  8. Work with stakeholders in Membership and Development to identify, test and survey audience segments for deeper engagement and donor journeys.
  9. Consider and center diversity, equity, inclusion and accessibility in marketing operations and initiatives.
  10. Drive innovation across marketing, remaining up-to-date on new technologies, platforms and best practices to apply and scale.
  11. Partner with the Audience Intelligence and Audience Development teams to deepen audience understanding and connection, and comprehensively track, measure, and report results of initiatives.
  12. Work with partners, vendors and consultants in the Bay Area and across the media industry in product development, cross-promotion and collaborations. 

Other Job Functions: Additional marketing efforts as needed.

Knowledge/Experience Required:

  • 6+ plus years of marketing experience in the public relations, advertising, agency, public media, news or entertainment industry
  • Strong digital marketing skills and command of digital advertising platforms, including Google Ads, Google Display, YouTube, Spotify and Google Analytics
  • Strong writing and editing skills; ability to write and edit copy for a variety of marketing channels and collateral
  • A successful history of owning, developing, and communicating long-term vision and goals that drive strategies for growing awareness, market reach, and engagement across a portfolio of marketing channels
  • Demonstrated experience both developing and executing marketing strategy 
  • Proven ability to build and deploy robust multi-channel digital plans with demonstrated growth and success.
  • Comfort with ambiguity and successfully juggling multiple assignments at once with tight deadlines.
  • Exceptional prioritization, problem-solving, and project management skills
  • Superior communication skills with demonstrated ability to navigate a complex organization and generate enthusiasm and adoption of ideas and plans.
  • Direct people management experience.
  • Experience with workflow apps and software such as Google Docs, Asana, AirTable and/or Slack
  • A deep interest in and appreciation for the public media mission

Knowledge/Experience Desired

  • A sharp eye for design and aesthetics
  • Passion for understanding audience behavior and tendencies across media types and platforms
  • Operate from a place of empathy and compassion for audience members, colleagues, fans and consumers
  • Interest in figuring out how marketing from the for-profit world can work within the nonprofit framework
  • Have mad love for the Bay!

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