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Marketing Director

Shelton, CT

The purpose of the role is to drive the Creative and Product Development segments of the Skin Creative business. This role leads a team of global marketers and product development innovators to set the global and local plan for the category.


More precisely, the main missions are:

  • Creation of the category strategy, brand strategy, brand architecture, and product priorities.
  • Participates in the category strategy development (led by SVP) to help deliver growth targets.
  • Defines the portfolio/assortment strategy per priority region/country.
  • Takes into consideration the following to create the strategy: trends, consumer understanding, needs, insights, opportunities, market performance and local country input.
  • Participates in the creation of a brand position for the category and reviews for relevance annually.
  • Develops Sub-brand architecture and priorities to build the brand. This task defines critical elements of the mix: proposition, product, packaging, pricing, promotion/communication, channel strategy.
  • Liaises and leads teams comprising of R&D, Supply chain, sourcing/procurement, regions, countries, Digital COE, commercial COE in the development of the above

 

Delivery of the innovation, innovation roadmap and critical elements of the launch mix

  • Leads and coaches Brand managers to develop innovation.
  • Ensures the team creates strong innovation ideas based on consumer understanding and insights.
  • Ensures innovation is building brand equity and grows the business.
  • Ensures the mix's critical elements across proposition, packaging, product, pricing, communication strategy and content, channel strategy.
  • Liaises with Regions and priority countries to create the innovation roadmap. Where necessary, runs workshops/ ideation sessions with regions and other functions ( R&D) to both generate innovation and roadmaps
  • Ensures full delivery from investigation to in-market delivery of innovation through program and team leadership.
  • Manages the development of gate documents and program development.
  • Manages & prioritizes the teams to deliver all the relevant launch plans and launch materials to the regions/priority countries

 

Annual Plan

  • Participates in the creation of the annual plan led by the regions.
  • Is accountable for delivering the content of the annual plan that Brand and Portfolio management is responsible for creating.
  • Jointly owns the plan's performance and takes action ( cross-functionally or within his/her team) to ensure all possible measures are taken to ensure the plan's delviery or overperformance

 

Team Management

Leads a team of 5 direct reports with a total team of approx. 40 across brand marketing, creative marketing, social media, performance marketing, customer success and custom product design.

 

Talent Development

  • Creates skills development plans for the team
  • Creates jointly with other directors training plans, coaching plans to ensure the development of the team
  • Focussed in particular on Senior Manager capability development in the brand mix, innovation and People management skills.
  • Ensures all levels have a talent development roadmap to ensure roles build skills and capabilities for the future growth of talent.

 

Qualifications

  • Master degree in Business Administration, Business Science, Marketing, Brand strategy, innovation (Business School,or university equivalent), or equivalent experience
  • 10-15 years of FMCG marketing experience focusing on Brand development, brand strategy, innovation development, and market launches.
  • Experience managing marketing in a DTC business.
  • Experience building a new business.
  • Experience in innovation/ideation techniques and “design-thinking” approaches.
  • Experience in operational and execution of marketing plans at a local level.
  • Experience in leading innovation through stage-gate and executing in the market.
  • Understands and has experienced project management.
  • P&L and financial acumen
  • Channel marketing and or sales experience a plus
  • Global experience a must.
  • Strong and inspiring leadership skills.
  • Demonstrates ownership of business and willingness to proactively take action to ensure performance
  • Ability to engage people and drive change;
  • Strong written and oral communication skills
  • Flexibility to adapt to business and operational challenges
  • Agility in people management and cultural gaps
  • Global outlook
  • Fluent English, verbal and written

 

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

 

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means

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