Marketing Director

San Diego, CA

The Director of Marketing - Retail is responsible for overseeing a comprehensive and integrated, omni-channel, experimental marketing strategy and implementation across owned and earned channels from retail locations to consumer e-commerce in California. This role will forge strong cross functional relationships and leverage data-driven insights to positively impact the consumer and customer journey at all touch points to drive company-wide revenue growth. The Director of Marketing-Retail is skilled at leveraging the analytical and creative aspects of consumer-centric marketing.

This position is based in Los Angeles or San Diego, CA.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Collaborates with the Retail and Procurement teams on customer-driven campaigns, lead generation, and the delivery of engaging store activity, store collaterals and content to drive growth.
Oversees the design and delivery of integrated marketing campaigns and promotions across channels to drive B2B and B2C customer acquisition, education, and retention.
Strategically monitors marketing spend to maximize ROI, contributes to the planning and development of marketing budgets and forecasts, and shares responsibility to build and optimize brand P&L’s.
Leads retail events marketing efforts, working cross-functionally on planning and execution with through thread to targeted promotions.
Drives in-store, online and delivery sales through retail initiatives for all retail locations.
Serves as the customer experience leader and works cross-functionally to develop StateHouse’s customer-facing interactions.
Organizes and mines customer data and market research for insights into consumer needs and behaviors to fuel innovation and growth.
Manages our retail brand’s marketing strategy and positioning to enhance the brand identities, drive positive brand image, and promote brand presence and preference.
Oversees the design and delivery of a comprehensive and ongoing communications, media, partnership marketing, with cohesive messaging and compelling narrative across channels.
Leverages consumer insights on buying behaviors and preferences to enhance the shopping experience.
Develops strong partnerships and collaborates with third-party brands to generate excitement, promotional cadence and sell-thru.
Other duties as assigned.

PHYSICAL REQUIREMENTS

Constantly: Walking, sitting at a desk, grasping/gripping, bending/stooping/squatting, finger dexterity, computer input, coordination of hand and eye.
Frequently: Standing for long periods of time, climbing stairs, and twisting.
Occasionally: Reaching above shoulder height, lifting 20-30 lbs., ability to do push/pull motions.

EDUCATION AND EXPERIENCE REQUIRED

Bachelor’s degree required; major or advanced degree in business or marketing preferred.
8+ years of retail and marketing experience in positions of increasing responsibility.
Proven track record of successful brand and/or retail activation in cannabis.
Experience leading a significant brick-and-mortar and consumer-oriented business.
Experience with full or partial P&L responsibility and ROI metrics.
Entrepreneurial drive, cognitive agility, and business acumen across organizational functions required.

Equal Employment Opportunity Policy

Urbn Leaf and Harborside provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, citizenship status, color, religion, age, sex (including pregnancy), national origin, disability status, family medical history or genetic information, military or veteran status, marital status, parental status, political affiliation, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Urbn Leaf and Harborside comply with federal and state disability laws and may make reasonable accommodations for applicants and employees with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Talent Acquisition at careers@urbnleaf.com.