Marketing Coordinator

Toronto, ON

At the heart of being a Marketing coordinator is supporting ways to generate consumer interest that ultimately advances our mission of improving the quality of lives through cannabis and hemp. This position involves attention to marketing efforts to do this, providing a seamless translation of commercial ideas into high impact programming for the consumer marketplace on time and within budget. Reporting to the Brand Manager, Mainstream Brands the Marketing Coordinator will play an integral role in the delivery of goals to drive the adoption and growth of our iconic bands.

Roles and Responsibilities

Liaise across the marketing team acting as a point of contact, developing ways of working and ensuring consistency through conveying information quickly, efficiently and accurately.
Lead the internal packaging and labeling process ensuring that all packaging meets both brand standards and all regulatory guidelines.
Create value by creating various marketing materials to help support the launch of innovation and brand communications campaigns.
Lead the production submission process to Health Canada to ensure all innovation gains necessary regulatory approvals prior to launch.
Support Senior Marketing Director with other day to day activities with agencies and suppliers
Occasional work with briefs for creative agency & internal creative team
Coordinate across brand teams and creative agencies to deliver National POS
Work with external partners to develop, source and execute sales and marketing tools
Assist with budget management files and tracking of budget targets
Collaborate on developing customer presentations and analysis
Accountable for all finance administration requests and execution

Key Skills

Creativity – Thinking outside the box to contribute to the development of exciting campaigns that grab attention and generate sales
Organization - Managing the efforts of multiple people and departments – and time -- to achieve desired results, staying on top of things and flagging issues early to the right stakeholders
Communication – Demonstrating superior cross functional communication skills (spoke, written, comprehension)
Collaboration – Building trusting relationships and unifying stakeholders to common goals, communicating and optimizing processes and handoffs.
Problem-solving skills – Diagnosing issues, such as why sales totals were less than predicted or why programming isn’t creating sufficient ROI, and proposing mitigating actions or solutions

Qualifications

Degree/Diploma in Business Administration, Marketing or Commerce
1-2+ years of Trade Marketing and/or Sales/Marketing Coordinator experience within a Cannabis, Consumers Packaged Goods, Beverage Alcohol, Pharmaceutical industry
Shopper marketing experience an asset
Advanced skills in Microsoft Office with a focus on Excel and PowerPoint

Tilray Brands welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.

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