Marketing Consumer Insights Intern

Santa Clara, CA

Responsibilities:

Role: Marketing Inter-Research/Consumer Insights We’re looking for a highly motivated and talented intern to assist Chegg’s Consumer Insights team which is housed within our Marketing department. The intern will impact the lives of students by helping Chegg and Chegg’s partners understand and respond to student needs and preferences.
You’ll get the opportunity to own a research project end to end, from the translation of stakeholder learning goals to the development and execution of research methodology to the interpretation of findings, and delivery of recommendations. Projects may include:
Market Analysis – Sizing, defining, and forecasting potential markets that Chegg is evaluating
Audience Insights – Building a comprehensive profile of the student market to support Chegg’s growing marketing services & enrollment marketing business lines
Brand Measurement & Positioning – Informing and helping define Chegg’s brand personality and measuring our success at achieving brand goals
Customer Need Identification – Finding the places where students have problems where we believe we can add value. The bigger the pain, the bigger the opportunity for us to help!
Requirements:
What project will the intern work on? Growth opportunities for Chegg; New growth areas for development; Deepening our reach among students. Expanding among STEM and Business customers. What skills will the intern gain? Practical research design and implementation. Working with executives to achieve goals. Interpreting executive questions into research questions and answering them

Experience:

Currently pursuing an MA, MS, MBA with an emphasis on behavioral or quantitative research (e.g.—Psychology, Social Science, Marketing Research, Information Science, Operations Research, Business) from a four-year, accredited college or university
In-depth statistical acumen and operational proficiency with data analysis and statistical software tools such as SPSS, Minitab, Q, R, SAS
Knowledge of the fundamental primary research methods (qualitative and quantitative). Able to integrate quantitative data with qualitative findings
Experience handling, interpreting, and manipulating raw data sets, including data cleaning, transforming, and weighting
Strong communication and presentation skills are a must, as well as the ability to present quantitative findings to a non-quantitative audience
Experience designing and interpreting research in an academic or professional environment
Ability to design and write questionnaires as well as a general understanding of sampling issues
Business acumen, to connect insights (the “what”) to business and product strategy (the “so what”)
Strong communication and presentation skills are a must, as well as the ability to present quantitative findings to a non-quantitative audience
Be legally allowed to work in the US (US citizen, green card, or F1 student visa holder)
Have the ability to work for 12 continuous weeks in the summer
Have the ability to work 40 hours per week
Have the ability to be onsite 3 days/ week based in our Santa Clara, CA office.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.