Marketing Communications Lead

Leesburg, VA

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Our benefits include bonuses; commissions; healthcare; insurance benefits; retirement programs; stock based plans; paid time off plans; family and parenting leaves; tuition reimbursement; wellness programs; onsite fitness centers and cafeterias; discount purchase programs; and service and performance awards – not to mention various social and recreational activities.

Who we want

  • Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
  • Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
  • Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
  • Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

  • Assess competitive insights to adjust messaging, strategy and tactics
  • Develop persuasive, benefit-driven messaging to different customers groups in alignment with their needs
  • Play a role in developing key strategy documents (strategic plan, annual marketing plan, product launch plans, etc.) and leads the execution of the marketing communication elements of the marketing plan
  • Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
  • Understand and apply the marketing framework and links customer acquisition and retention strategies to business objectives
  • Thorough understanding of the selling process, and the role marketing plays to support sales team
  • Articulate desired communications outcomes consistent with marketing strategy to MarCom team
  • Leverage the different marketing channel strategies and makes strategic channel decisions based upon ROI
  • Write or edit publishing materials, scripts or other communication media
  • Follow standard style guidelines such as 'Associated Press'
  • Exhibit interest in new ideas and experimentation
  • Share ideas and is open to other opinions and views
  • Make oral presentations and writes reports needed for own work
  • Prepare and deliver formal presentations to small and friendly audiences
  • Experiment with new and innovative concepts and design principles to maximize impact
  • Assess alternative delivery mechanisms for internal communications
  • Assist in the development of internal communication materials
  • Establish short-range and long-range improvement goals for the product management team, and under guidance, develops action plans to achieve those goals
  • Support cross-divisional collaboration to align on key events/tradeshows. Help to develop and maintain fiscal calendar and budget

What you need

  • Bachelor’s degree required
  • MBA preferred
  • 4+ years of work experience required
  • 2+ years medical device or marketing experience preferred
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority
  • Must be able to understand and work within complex interdivisional procedures and policies
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

What We Offer

  • A winning team driven to achieve our mission and deliver remarkable results
  • Quality products that improve the lives of customers and patients
  • Ability to discover your strengths, follow your passion and own your own career

$71,600 – $149,300 salary plus bonus eligible + Benefits (Health, Vision, Dental, 401K, Tuition Reimbursement, Employee Assistance Program, Wellbeing Program, Employee Stock Purchase Program). This information reflects the anticipated salary range for this position based on current national data. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

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