Marketing Brand Assistant

The Coca-Cola CompanyAtlanta, GAa month ago

Focus, Scope, & Impact: 

  • Support brand manager and/or senior brand manager in the development of annual brand plans for NAOU. 
  • Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business. 
  • Lead cross-functional teams on initiatives, work assignments and tasks that align to brand priorities. 
  • Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget. 
  • Prepare reports / presentations as needed (e.g. monthly performance reports). 

Work Focus 

Ability to help manage a NAOU brand – inclusive innovative plans and initiatives – while motivating/leading, coordinating and working with key internal cross-functional partners to deliver on mid- (2-3 years) and short-term (1 year) objectives and business plan metrics.   

Communication Focus  

  • Communicate with internal parties 
  • Responsible for sharing information and influencing others 

Knowledge Requirements


1 Marketing concepts 

2 Creative concept evaluation 

3 Basic financial acumen and strong business analytics 

4 Written, verbal, and interpersonal communication skills 

5 Project management skills including, but not limited to, budget and timeline management 


1 Motivate and influence others 

2 Presentation skills 

3 Foundational but growing understanding of the consumer, bottler and customer needs 

4 Problem-solving skills 

5 Marketing innovation 

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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