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Marketing Analyst

Bolton, MA

Are you passionate about learning through play and have a desire to grow a business through data and insights?   


At LEGO Education, our Global Marketing team is focused on driving growth and scaling our business over the next several years.  We are focused on leveraging data to drive insights into the best way to reach our customers, and we need your help.    


At the LEGO Group, every single person is united behind our mission to inspire and develop the builders of tomorrow. 


Core Responsibilities  

  • Become an expert on LEGO Education web data; owning and continuously improving the analytics Frameworks and reporting 
  • Map out customer journeys in collaboration with Global Marketing and Product Development, and pinpoint drop-offs so that we can prioritize enhancements that impacts sales and performance 
  • Provide Global Marketing with insights and intelligence on new trends in marketing – related to new channels, trends, competition etc., ensuring the team is up-to-date with the industry 
  • Synthesize and report on in-market results for all media types. This includes analyzing e-commerce and lead generation results from owned, earned, and paid media and making recommendations on what may or may not be working and why 
  • Work in a matrix setup; act as a trusted and close sparring partner for the several team members within the Global Marketing team while being anchored in the Global Insights & Analytics team. 


Play your part in our team succeeding 

This role helps create clear overview on performance of LEGO Education Global Marketing by helping to pull the global perspective together across different marketing platforms. It will support the business by adding valuable insights and look for ways to drive demand across all sales and marketing growth channels.  


This role will, together with the full I&A (Insights & Analytics) team, finds ways to sharpen insights to the organization through our partnering style setup.  


Do you have what it takes? 

  • 1-3 years’ experience in Analyst type roles, having demonstrated strong business partnership with Senior leaders. 
  • Experience working with PowerBI or similar data visualization tools along with data querying languages (e.g. SQL) and/or statistical/mathematical software. Experience with Excel and web analytics tools (e.g. GA, Matomo)  
  • Basic experience with and understanding of marketing metrics and mechanics is a requirement. 
  • Experience with managing Senior partners and an ability to navigate tight time pressures with limited mentorship. 
  • Used to working collaboratively across a distributed team. 
  • Experience within the US educational sector would be a strong advantage. 
  • Strong communication and presentation skills. 
  • Strong drive for results and innate curiosity. 


NOTE: No relocation assistance is offered for this position. 

 

Join the global LEGO® team! 


What’s in it for you- Here are some of what to expect: 

  • Family Care Leave – We offer enhanced paid leave options for those important times. 
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 
  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based. 
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. 
  • Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme. 
  • Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you. 


Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. 


The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. 


The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 


Thank you for sharing our global commitment to Children’s Rights. 


Build your career brick by brick at the LEGO Group.


Join the global LEGO® team

 

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

 

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

 

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

                                                                       

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.  


Thank you for sharing our global commitment to Children’s Rights. 


Build your career brick by brick at the LEGO Group.


We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees. 


Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

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