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Marketing Activations Director

Richmond, VA

Want to help lead Marketing strategy and Consumer experience for a Fortune 200 Company with iconic brands that are leading transformation? If you have a bachelor’s degree along with ten plus years of relevant brand/marketing experience, we want to speak with you! We are currently looking for a Marketing Activations Director in Richmond, VA, but are open to a remote working arrangement.

What you will be doing:

  • Lead Enterprise-wide Owned Channel Marketing strategy including Loyalty, Direct Mail, E-commerce platforms, Web, Email, and SMS.
  • Lead team responsible for prioritizing marketing channel activations and campaigns based on consumer segment needs and behavioral science
  • Accountable for marketing channel optimization for Enterprise-wide Owned channels rooted in data and analytics
  • Accountable for leading team in defining optimal rollout plans and Go-To-Market strategies for new products
  • Accountable for learning agendas that identify best performing executions in each channel; accountable for optimization of executions via isolated variable testing
  • Influence across the organization to drive channel automation that will deliver triggered communications based on consumer behavior and aligned to prioritized business goals
  • Lead team to transform ways of working and process to meet needs of an evolving marketing ecosystem
  • Lead and mentor an integrated marketing team to be successful marketers who reach their fullest potential and grow their careers
  • Accountable for Enterprise-wide Owned channels budget
  • Conduct creative agency fee negotiations, scope development and resource allocation; track and revise scope based on budget and prioritization needs

We want you to have:

  • Bachelor’s degree in Business, Marketing, or comparable field
  • 10+ years of relevant brand/marketing experience
  • 5+ years’ experience as a proven people leader
  • Change management experience driving employee adoption of change focusing on equipping people to adopt and transform processes, systems, and technology.
  • Growth mindset: you are comfortable with ambiguity and have courage, resiliency, and a drive for change
  • Demonstrated experience managing multiple marcom channels with a consumer centric mindset
  • Behavioral based marketing experience
  • Possess a high degree of initiative, autonomy, and accountability with ability to influence others
  • Experience handling large budgets and scopes of work
  • Excellent communication skills with ability to build relationships with cross-functional partners

People Leader Expectations

In this role, you are responsible for leading a team. People Leaders play a fundamental role in bringing Altria’s Employment Brand to life and creating an exceptional employee experience.  As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team.  Some examples of specific responsibilities aligned to People Leader expectations include:

  • Establish and effectively communicate Vision, strategies and how each employee’s work aligns
  • Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
  • Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
  • Build trusting relationships by being authentic, transparent and providing radical candor


Immigration Sponsorship is not available for this role. 

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our tobacco companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment.

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