Marketing Activations Director

Richmond, VA

Want to help lead Marketing strategy and Consumer experience for a Fortune 200 Company with iconic brands that are leading transformation? If you have a bachelor’s degree along with ten plus years of relevant brand/marketing experience, we want to speak with you! We are currently looking for a Marketing Activations Director in Richmond, VA, but are open to a remote working arrangement.

What you will be doing:

Lead Enterprise-wide Owned Channel Marketing strategy including Loyalty, Direct Mail, E-commerce platforms, Web, Email, and SMS.
Lead team responsible for prioritizing marketing channel activations and campaigns based on consumer segment needs and behavioral science
Accountable for marketing channel optimization for Enterprise-wide Owned channels rooted in data and analytics
Accountable for leading team in defining optimal rollout plans and Go-To-Market strategies for new products
Accountable for learning agendas that identify best performing executions in each channel; accountable for optimization of executions via isolated variable testing
Influence across the organization to drive channel automation that will deliver triggered communications based on consumer behavior and aligned to prioritized business goals
Lead team to transform ways of working and process to meet needs of an evolving marketing ecosystem
Lead and mentor an integrated marketing team to be successful marketers who reach their fullest potential and grow their careers
Accountable for Enterprise-wide Owned channels budget
Conduct creative agency fee negotiations, scope development and resource allocation; track and revise scope based on budget and prioritization needs

We want you to have:

Bachelor’s degree in Business, Marketing, or comparable field
10+ years of relevant brand/marketing experience
5+ years’ experience as a proven people leader
Change management experience driving employee adoption of change focusing on equipping people to adopt and transform processes, systems, and technology.
Growth mindset: you are comfortable with ambiguity and have courage, resiliency, and a drive for change
Demonstrated experience managing multiple marcom channels with a consumer centric mindset
Behavioral based marketing experience
Possess a high degree of initiative, autonomy, and accountability with ability to influence others
Experience handling large budgets and scopes of work
Excellent communication skills with ability to build relationships with cross-functional partners

People Leader Expectations

In this role, you are responsible for leading a team. People Leaders play a fundamental role in bringing Altria’s Employment Brand to life and creating an exceptional employee experience. As a People Leader at Altria, you are responsible for the performance, capability and engagement of your team. Some examples of specific responsibilities aligned to People Leader expectations include:

Establish and effectively communicate Vision, strategies and how each employee’s work aligns
Identify, select, develop and allocate skills, behaviors and talent needed to meet business needs
Embrace diverse perspectives, appreciate differences and foster a culture of inclusion
Build trusting relationships by being authentic, transparent and providing radical candor

Sponsorship

Immigration Sponsorship is not available for this role.

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our tobacco companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment.