Manager, Social Media Marketing

Redmond, WA

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES

Manages, implements and/or oversees key activities related to product launches and other social media activities, working independently and with other marketing and Strategic Communications teams
Manages platform content, optimization, reporting/analytics, content development and updates to social media channels
Oversee direct reports within the social media team
Leads, drafts and/or edits various materials, including strategic campaign plans for priority titles, social copy; also coordinates collection and distribution of relevant game assets
Prepares reports and presentations on social media marketing activities. May be required to present reports and presentations to senior leaders, executive management team and global headquarters
Strong understanding of what is and is not appropriate for Nintendo audiences and to share on Nintendo’s social channels
As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required
Communicates on an ongoing basis with global headquarters and subsidiaries for program execution, meetings and to share best practices
Ongoing contact with social platform holders to manage relationships, maximize rollout of new functionality and ensure ongoing optimization of our channels
Backs up Strategic Communications team members as needed

SUMMARY OF REQUIREMENTS

Minimum of six years related experience in public relations, social media or marketing
Knowledge of strategic social media practices and platforms
Experience developing and executing social media programs
Experience managing budgets
Strong writing and editing skills
Experience ideating and managing still and video assets preferred
Experience managing direct reports
Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred