Manager, Social Media

Culver City, CA

Sony Pictures Entertainment is seeking a Social Media Manager, who will follow a film campaign from start to finish, beginning with project announcement, production, moving through the core marketing campaign, to its theatrical and in-home releases. The role will act as community manager across all platforms, implementing innovative social strategies while promoting positive brand conversation and engagement for the studio and its film releases.

Page Management

Manage the day-to-day execution of each film’s social media strategy, including scheduling, posting, and community managing on Facebook, Twitter, Instagram, Pinterest, Snapchat, and other emerging social platforms
Act as community manager across all platforms, promoting positive brand conversation and engagement, addressing complaints when applicable, and engaging with talent and partner posts
Coordinate social account setup and verification for each film and naming of handles

Digital Content & Reporting

Build and oversee the content calendar to plan optimized content for each platform including conceptualizing and writing all posts
Work closely with Digital Media team and third party agencies to launch paid promotion of all social content on Twitter, Facebook and Instagram and drive optimizations by testing new techniques, analyzing performance data, and making recommendations regarding shifting resources to top performing posts
Continually work with Digital Creative Executives to evolve social media strategy to align with broader marketing campaigns and goals. Proactively work with them to develop and deliver best-in-class digital content (including series) including, but not limited to, images, videos, cinemagraphs, GIFs, Instagram Stories and more
Manage the material launches (trailers/posters/clips/vignettes) on each social page, scheduling and identifying the needs and approach for talent and partners to share
Collaborate with Home Entertainment, Music, Consumer Products, Promotions and Field Publicity Teams to plan and schedule social content and posting requests on film’s pages as it pertains to each campaign
Report weekly on organic posts to analyze highest performing digital content
Outline the recommended types of social content and posting cadence to accomplish each film’s social media goals and to increase page growth
Update Film Key Dates with social page stats on a weekly basis

Social

Develop an ongoing relationship with Facebook, Twitter, and Snapchat partners to expedite requests and processes when launching materials
Identify what captures people’s attention on social and drives conversation. Keep finger on the pulse of social trends, new platform features and best practices, providing channel and community insights with actionable next steps on an ongoing basis
Coordinate and execute live social media events including activities at press junkets, premieres, special events, talent Q&As, etc.

Qualifications

Bachelor’s Degree required
4 - 5 years of digital/social marketing experience
Proficiency with Photoshop
Excellent oral and written communication skills including social copywriting skills
Robust experience with publishing and analytics tools for all social platforms
Previous experience in similar digital marketing/social strategy within entertainment is a plus
Strong planning, project management and presentation skills
Understanding of creative development process and media planning
Knowledge and strong interest in pop culture, social platforms and influencer talent
Experience working cross-functionally and with outside agencies
Knowledge of MS Suite Tools (Excel, Word, Power Point) and file formats and compressions

Skill In

Highly organized and detail-oriented with an exceptional sense of accountability
Astute creative eye with a strong ability to provide clear creative direction
Effective and detailed communicator, especially when providing creative direction
Expresses ideas, thoughts, or facts in a clear, convincing, and organized fashion
Exceptional prioritization skills with the ability to juggle multiple campaigns
-starter with high level of initiative and thrives in a fast paced environment
Work collaboratively in a team environment

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

As part of our commitment to health and safety, all U.S. non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.