Manager, Social Media

New York, NY

The CBS Sports Social Media team builds and distributes all content posted from CBS Sports Digital's social media channels. In a sports media landscape that's cluttered with noise, we take pride in building creative concepts that cut through with our audience and represent the values of our brands!

We are seeking a Manager to lead our NFL on CBS coverage on social media. The ideal person will have extensive knowledge of the league as well as the culture surrounding all types of football. Further, they will understand the best strategies of Instagram, Twitter, TikTok, and YouTube, as proven by their portfolio of work. The candidate also has the proven ability to identify trending stories and create content (i.e. videos, graphics, photoshops, memes) that best play to each platform’s audience.

The candidate will work in partnership with the production, editorial, and social teams at CBS Sports to run these accounts. On top of covering the sport of football, integrating our NFL on CBS broadcast presence will be a critical responsibility with this role. Join our growing team!

Responsibilities:

Form relationships with the NFL on CBS production team and establish regular cadence of social content revolving around NFL Today talent
Align NFL initiatives with PR/Marketing/Programming Departments
Establish voice and strategy for NFL on CBS social accounts
Significantly grow audience and engagement on Instagram, Twitter, and TikTok
Determine trending stories and convert them into social posts to drive engagement in a timely manner
Brainstorm original creative concepts in reaction to ongoing social conversation in football
Create photoshops, memes, and simple social video from scratch when needed
Coordinate with the CBS Sports Digital team to convert CBSSports.com articles and video into social content
Track and provide day-to-day performance updates on all NFL on CBS social accounts
Blazing a path and differentiating between the content regularly posted on the CBS Sports accounts around football

Basic Qualifications:

Bachelor's Degree in journalism, communications, or a related field
3+ years of social media experience and/or experience in a digital newsroom or production setting
Basic knowledge of Adobe Creative Suite
Flexibility to work nights, weekends, and holidays

Additional Qualifications:

Deep familiarity with social media audiences, strategies and analytics
Track record of significant audience and engagement growth on Instagram, TikTok, and Twitter
Ability to multitask and perform at the highest levels under stress and tight deadlines
Ability to work in a diverse team setting and be an active contributor
Excellent writing and grammar skills

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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