Manager, Social Media

JOB SUMMARY

• Oversee AWAL brand strategy and social media strategy
• Manage all AWAL digital properties (including all social platforms, website & blog)
• Work directly with artists and internal teams to produce creative digital content and AWAL branded events & activations

WHAT WOULD YOU DO IN A MANAGER, SOCIAL MEDIA & BRAND MARKETING?

• Responsible for crafting and maintaining our brand tone of voice
• Brainstorm and implement new AWAL-branded content series, optimized for each channel
• Oversee social media content calendars and work with the design team to support social campaigns
• Post and schedule content across multiple platforms
• Use analytics tools to create social performance reports and collate data that will inform our social strategy
• Stay on top of emerging social & industry trends
• Continuously think of ways to make our social content fun, playful & engaging
• Work directly with artists and internal teams to produce interview, docu-style and other creative promotional assets
• Work with our internal teams to compile and promote key artist/songwriter projects, company achievements, awards and press coverage
• Assist in media/partner outreach on behalf of the AWAL brand and its executives; produce brand advertisements
• Conceptualize & execute AWAL branded events & activations at industry conferences

WHO YOU ARE:

• You’ll live and breathe AWAL, crafting high quality content plans to bring our brand to life on social media & beyond
• Passionate storyteller with the ability to communicate creatively and manage project collaborators, a strong eye for aesthetics
• A demonstrated track record of creating and executing effective marketing campaigns, with demonstrable ROI
• Hyper-knowledgeable about music and internet culture, expert user of social media with a passion for all platforms
• A self starter, and can think on your feet, excited to grow your career in this industry

WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?

• Strong team player with excellent people skills
• Understanding of social media analytics & strategy
• Knowledge of SproutSocial or other social CMS
• High level of attention to detail
• Excellent communication skills, both written and verbal; Copywriting
• Ability to communicate creatively & submit content briefs
• Basic Photoshop or video editing a plus (ie. cropping a photo, making a music video cutdown)
• Interviewing skills for artist/employee/brand initiatives
• Knowledge of Google Docs, Keynote, Google Drive

Qualifications: 3+ years of experience at a label, agency, management company or similar environment