Manager, Social Media

Newport Beach, CA

CULTIVATING A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

We’re looking for a creative, passionate, no-limits-minded Social Media Manager to create content for Chipotle’s social media channels including TikTok, Instagram, BeReal, Twitter, and Facebook. You’ll strategize, develop, and post content that drives culture, increases brand relevancy, and encourages fans to take action. You’ll work with our Social Listening team to amplify daily engagements from fans about Chipotle and on our owned content to identify bigger opportunities, drive conversation, and build relationships with super fans, like-minded partners, and influencers. You’ll be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly. You’ll be energized by our iconic brand and organizational culture with a desire to play a pivotal role on a team of fellow culture-hunters and Chipotle enthusiasts.

As Social Media Manager, you’ll collaborate with partners across the Marketing, Communications, Legal, and Product Departments and report directly to our Director - Social, Influencer & Web3.

If you obsess the customer experience, have a keen eye for detail, live in the deepest parts of the internet, and are a sharp writer who can marry Chipotle’s irreverent brand voice with what the kids are saying, this job is for you.

WHAT YOU’LL DO

Work closely with our social media agency, platform reps, and Consumer Insights team to develop innovative, insight-driven content
Challenge the status quo and aim to be a first-to-market brand when opportunities arise, and you’ll raise the bar with brand-first moments on emerging platforms
Manage production and editorial calendars to support planned and reactive content
Optimize channel profiles including bios, links, profile images, and cover images
Use weekly/monthly reports to identify insights for the broader organization and support future strategy development
Maintain Chipotle’s leadership position on TikTok
Engage Chipotle’s restaurant team members
Respond to and amplify daily opportunities with high-profile accounts, in partnership with Influencer lead
Monitor user generated content for inspiration and reactive opportunities
Monitor engagement on our owned content to build insights and report on performance
Submit communication to share owned social media content and news internally
Support social influencer relations and activations with Influencer lead
Identifying social influencers that are authentic fans of the brand
Ideating unique gifts and activations for influencers
Partner with paid media teams to optimize content for each channel, driving relevancy and purchase.

WHAT YOU’LL BRING TO THE TABLE

Bachelor's Degree in Marketing, Advertising, Communications, Design, or Business preferred
3-5 years experience in social media marketing for a brand or agency
Demonstrates a passion for developing innovative, disruptive, and first-to-market social media content
Passion for Chipotle and the restaurant industry with a track record of social media and/or digital marketing
Ability to multitask and juggle multiple requests and projects in a fast-paced environment
Strong organizational and time management skills
Ability to work independently as well as collaboratively
Self-starter who thrives in ambiguity and opportunity