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Manager, Omni Marketing

Rogers, AR

The Manager, Omni Shopper Marketing is an integral part of the Shopper Marketing team within the Customer Development Office. This individual supports area leadership, owns the management of the marketing budget, spearheads strategic annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.


Essential Functions & Responsibilities 

  • Provide Shopper Marketing leadership and key point of contact to Customer(s) 
  • Own budget management/reporting and ongoing process improvement for Customer(s) 
  • Steer strategic annual planning of key marketing activations and strategy for Amazon Core and Amazon Fresh 
  • Partner with BU and National Commerce Marketing Teams to identify and develop shopper programs that align with customer objectives as well as internal sales and brand team goals 
  • Brief agency team(s) and internal partners on shopper marketing activations, providing clear guidance on success criteria  
  • Adapt strategies and tactics based on real time performance data  
  • Build compelling selling tools to aid the field with securing retailer support of key promotions 
  • Continue routine of communication and knowledge sharing between the field, BU, and leadership 
  • Own relationship with creative agency team for the Customer(s) 
  • Re-application of traditional brand management principles to in-store environment. 


Expected Experience & Required Skills

  • Consumer package goods industry experience or similar experience
  • Proficient in Microsoft Office programs
  • Strong sales, finance, category planning and/or analytical background
  • Strong oral and written communication skills, including reporting and presentation skills
  • Excellent organization and project management skills
  • Ability to work autonomously with minimal direction
  • Ability to effectively summarize sophisticated information upwards and influence sales
  • leadership to drive appropriate action
  • Strong at forging internal/external relationships and commanding trust/respect of others
  • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced,
  • results driven environment
  • Knowledge of retailers and broker environment


Work Environment & Schedule

This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.


Location(s): Rogers Sales


Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

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