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Manager, Marketing Business Intelligence

Vancouver, BC

Who We Are

Lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.

We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Marketing Analytics & BI team leads attribution approaches and measurement of the impact of marketing activities. We work closely with teams across the company to drive data driven optimization and campaign execution decisions to support overall lululemon goals. The environment is fast paced and agile to get things done quickly while putting guest experience first.


A Day in The Life: What You’ll Do

  • Set standards, create, and maintain enterprise marketing execution reporting to enable understanding and action on relevant performance trends to better support the guest experience.
  • Manage a team of 2-5 analysts/BI engineers
  • Define day-to-day work prioritization, process, technical requirements for marketing reporting development and enhancements
  •  Build and manage enterprise reporting on marketing performance across all marketing channels (e.g. paid search and affiliates) and sales channels (e.g. stores and ecom)
  •  Set reporting framework and BI visualization standards for emotive data visualizations to track sales and marketing performance
  •  Follow consistent standards for tracking marketing spend, execution and performance across attribution methods, marketing channel teams and finance groups
  •  Collaborate with marketing technology to set operational BI best practices
  •  Lead root cause analysis related to insights identified by BI tools 


  •  Masters (or equivalent experience) in a technical field such as statistics, engineering, or computer science. 
  •  6+ years (or equivalent education + experience) in a technical role (BI engineer, data science, data analytics, engineering)
  •  1+ year(s) leading and managing a team
  •  Experience with digital marketing execution and attribution methodologies
  •  Experience with modern BI tool (Power BI / Tableau) and visualization best practices
  •  Proficient in SQL programming
  •  Experience with developing data models for scalable reporting
  •  Proficient in programming in a statistical language (Python or R) 
  •  Experience with modern software collaboration tools (Git)
  • Understanding of database technologies and technical architecture

Must Haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results. 
  • Communicate with honesty and kindness and create the space for others to do the same. 
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Foster connection by putting people first and building trusting relationships. 
  • Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Compensation and Benefits Package 

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $131,100 - 172,100 CAD Annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program subject to program eligibility requirements. 

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Extended health and dental benefits, and mental health plans 
  • Paid time off 
  • Savings and retirement plan matching 
  • Generous employee discount 
  • Fitness & yoga classes 
  • Parenthood top-up 
  • Extensive catalog of development course offerings 
  • People networks, mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

This role is classified as Hybrid under our SSC Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.  

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